Read the attached case carefully and prepare a short case write-up answering the questions provided below without any introduction that take space in the paper and doesn't help with the answer Each question should be labeled and answered individually. Red Lobster 1. How has Red Lobster's positioning changed over time? Do the current ads reflect the repositioning that Lopdrup and his team envisioned when their efforts began in 2004? 2.Compute restaurant level profitability under the following scenario: The mix of patrons shifts with the restaurant gaining 2000 new unique Experiential customers, but losing 1000 Indulgent customers and 1000 Frugal customers. (Hint: Table B and the notes below Exhibit 1 may be helpful for this analysis.) 3. Should Lopdrup make Experientials the target segment and modify Red Lobster's positioning accordingly? If so, how should he change its marketing mix (i.e., the 4 Ps)?
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