Related Diversification.
Related Diversification is the most popular distinction between the different types of diversification and is made with regard to how close the field of diversification is to the field of the existing business activities. Related Diversification occurs when a company adds to or expands its existing line of production or markets. For this assignment, consider your own company or one that you know well. Assume your company opted to pursue a strategy of related diversification and respond to the following questions.
What industries or product categories could if diversify into that would allow it to achieve economies of scale?
Identify at least two or three such industries or product categories?
Describe the specific kinds of cost savings that might accrue from entry into each?
Incorporate our coursework (Thompson text and other material) from this week into your above responses.
Sample Answer
Related Diversification
Related diversification is a strategy that involves expanding into businesses that are related to the company’s existing businesses. This can be done by entering new markets, developing new products, or acquiring other companies.
Economies of Scale
Economies of scale are cost savings that occur when a company produces a large number of units. These savings can be achieved in a number of ways, such as through shared resources, increased efficiency, and lower unit costs.
Examples of Related Diversification
Here are some examples of related diversification:
- A company that produces cars might also produce car parts.
- A company that sells software might also offer training and support services.
- A company that operates hotels might also own and manage restaurants.