Related Diversification.

Related Diversification is the most popular distinction between the different types of diversification and is made with regard to how close the field of diversification is to the field of the existing business activities. Related Diversification occurs when a company adds to or expands its existing line of production or markets. For this assignment, consider your own company or one that you know well. Assume your company opted to pursue a strategy of related diversification and respond to the following questions.

What industries or product categories could if diversify into that would allow it to achieve economies of scale?
Identify at least two or three such industries or product categories?
Describe the specific kinds of cost savings that might accrue from entry into each?
Incorporate our coursework (Thompson text and other material) from this week into your above responses.

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Sample Answer

Related Diversification

Related diversification is a strategy that involves expanding into businesses that are related to the company’s existing businesses. This can be done by entering new markets, developing new products, or acquiring other companies.

Economies of Scale

Economies of scale are cost savings that occur when a company produces a large number of units. These savings can be achieved in a number of ways, such as through shared resources, increased efficiency, and lower unit costs.

Examples of Related Diversification

Here are some examples of related diversification:

  • A company that produces cars might also produce car parts.
  • A company that sells software might also offer training and support services.
  • A company that operates hotels might also own and manage restaurants.

Full Answer Section

Cost Savings from Related Diversification

There are a number of ways that related diversification can lead to cost savings. These include:

  • Shared resources: Companies that are related can share resources, such as manufacturing facilities, distribution channels, and marketing materials. This can lead to lower costs for each company.
  • Increased efficiency: Companies that are related can often achieve increased efficiency by sharing knowledge and expertise. This can lead to lower costs and improved products or services.
  • Lower unit costs: Companies that produce a large number of units can often achieve lower unit costs. This is because the fixed costs of production are spread over a larger number of units.

Incorporated Coursework

The concept of related diversification is discussed in Chapter 8 of Thompson’s Strategy textbook. The chapter explains that related diversification can lead to economies of scale, as well as other benefits, such as increased market power and risk reduction.

Conclusion

Related diversification can be a good strategy for companies that are looking to achieve economies of scale and other benefits. However, it is important to carefully consider the potential risks of related diversification before entering a new market or acquiring another company.

Here are some additional thoughts on related diversification:

  • It is important to choose industries or product categories that are closely related to the company’s existing businesses. This will help to ensure that the company has the necessary resources and expertise to succeed in the new market.
  • The company should also carefully consider the potential risks of related diversification. These risks include increased competition, financial difficulty, and loss of focus.

Overall, related diversification can be a good strategy for companies that are looking to grow and expand their businesses. However, it is important to carefully consider the potential risks before making a decision.

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