Requirements:

? Select an Industry and Organisation. ? Research this Industry and Organisation using secondary and – if possible – primary sources. ? Critically analyse the Global Marketing Strategy of this organisation. Access - ? Secondary research sources – newspapers – magazines – journals – websites – etc ? Primary research sources – if possible 1. Industry Analysis: ? Assess the key dynamics of the Industry ? Major players ? Who is us driving change in the industry ? What direction is the industry moving ? Innovation ? Consumer Benefits / Exceptional Buyer Utility – Blue Ocean Concept 2. Company Analysis: ? Critically assess company - ? Global Business Model of the company ? Revenue Model ? USP – Competitive Advantage ? Position in the industry ? Innovation – creative thinking in the company ? Your proposed Future Global Strategy – Your Proposed Blue Ocean Written Report • • Professional references – Harvard System Length: • 3,000 words approx. • Word count not vital – key requirement is to cover all the issues. • Detailed professional analysis and recommendations required.