Research assignment
Competition among cities for tourists, in" rel="nofollow">investments and other resources has in" rel="nofollow">intensified, and city brandin" rel="nofollow">ing is believed to be an effective strategy for cities in" rel="nofollow">in this competition. With such stiff
competition, champions of city brandin" rel="nofollow">ing argue that neglectin" rel="nofollow">ing such brandin" rel="nofollow">ing could cause a city to fade in" rel="nofollow">into obscurity. On the other hand, those that are successful can achieve or main" rel="nofollow">intain" rel="nofollow">in economic
well-bein" rel="nofollow">ing.
Determin" rel="nofollow">ine and develop a brandin" rel="nofollow">ing strategy for a selected Canadian urban community. Choose one of the followin" rel="nofollow">ing cities: Halifax (Nova Scotia), Hamilton (Ontario), Edmonton (Alberta).