There have some questions about research methods for tourism and Hospitality Management, please ensure accuracy you have enough time to finish it. The Problem: Frequencies & Descriptive Analysis. Using SPSS and the data from the Bed and Breakfast Survey, complete the following problems. The questions in the word document.
THMT 3312 (16/18): Summer Session I 2020
Problem Set 3: Frequencies & Descriptive Analysis
Using SPSS and the data from the Bed and Breakfast Survey, complete the following problems. Hand in your work by uploading it into Moodle in a single Word file.
1) What type of level of measurement (data scale) (5 points)
a) Q1) OFTEN
b) Q2) LONG
c) Q4) PROV
d) Q7-5) OVERALL
e) Q14) AGE
2) Based on the level of data measurement used for each pair of variables below, what statistical tests would you use to perform the following bivariate analyses? (5 points)
a) INCOME (Independent variable) by PEGGY (Dependent variable)
b) GENDER (Independent variable) by OFTEN (Dependent Variable)
c) OFTEN (Independent variable) by CLEAN
d) GENDER (Independent variable) by GUIDE (Dependent variable)
e) OVERALL (Independent variable) by AMBIENCE (Dependent variable)
3) What would the hypotheses be that you would be testing for the following relationships? Write out both the null and alternate (research) hypotheses for each.
(10 points)
a) INCOME (Independent variable) by OFTEN (Dependent variable)
b) GENDER (Independent variable) by TNS (Dependent variable)
c) SPEND (Independent variable) by OVERALL (Dependent variable)
d) AGE (Independent variable) by CLEAN (Dependent variable)
e) INCOME (Independent variable) by SPEND (Dependent variable)
4) Calculate the confidence intervals for the following variables:
a) 90% confidence interval for OFTEN
b) 95% confidence interval for CLEAN
c) 95% confidence interval for GENDER-FEMALE response
d) 99% confidence interval for PROVINCE-NOVA SCOTIA response
e) 90% confidence interval for PEGGY-YES response
5) Run frequencies for all categorical variables (nominal or ordinal level) and descriptive statistics for all continuous variables (interval or ratio level). (Hint: See Module 9). Then answer the following questions:
a) How many traveled alone in their last B&B trip? (Report both number and percentage) (2 points)
b) What is the modal response (mode) for the amount spent nightly for the B&B room? (1 point)
c) Which of the scaled questions had the highest average rating? (1 point)
d) What percentage of respondents had incomes of $150,000 or more? (1 point)
e) Interpret the income and age results using the cumulative percentage. (5 points)
f) Write up the results of for any two of the demographic variables. Use both text and a graph or table in your write-up. Do not cut and paste tables from SPSS into your write-up. Use everyday language in your write-up so that managers who are not familiar with research or statistics would be able to understand your research findings. (10 points)
6) What is the 95% confidence interval for each of the following variables?
(Hint: See Module 9)
a) OFTEN (1 point)
b) STAYED (yes response only) (2 points)
c) PROV (Nova Scotia visits only) (2 points)
d) FRIEND (1 point)
e) WILL (yes response only) (2 points)
f) TIDAL (yes response only) (2 points)
Sample Solution