The research proposal is a written statement detailing the topic to be examined and the design used to accomplish the objectives of the research. By creating a research proposal, a researcher is forced to think critically about each stage of the marketing research process.
For this homework assignment, you will need to create a “modified” research proposal. Your research proposal should clearly:
- Identify and define the topic (e.g., provide definitions key concepts as if the reader is unfamiliar with the topic)
- Describe the current situation surrounding your selected topic (e.g., provide details on what have previous studies found, what new developments are occurring that should be studied, etc.)
- State the research questions your study will seek to answer
Your research proposal should be between 1-2 pages long. Use at least two sources in your proposal of this topic, with at least one of the sources being a research study published in an academic journal or by a reputable research company.
Sample Solution