RESEARCHING PEOPLE AND PLACES
TOU 2111
RESEARCHING PEOPLE AND
PLACES
2015 - 2016
Module leader
Dr Anthony Thickett
Module tutor
Dr Barbora Cherifi
Lecture: Monday 16:00 – 17:00 (Portakabin" rel="nofollow">in 7A)
Semin" rel="nofollow">inar: check UniHub
Middlesex University, Busin" rel="nofollow">iness
School, Marketin" rel="nofollow">ing, Brandin" rel="nofollow">ing and
Tourism Department
TOU 2111 – RESEARCHING PEOPLE AND PLACES
Onlin" rel="nofollow">ine location of handbook: This handbook can also be accessed via the TOU
2111 onlin" rel="nofollow">ine learnin" rel="nofollow">ing portal (UniHub)
Other formats available: This handbook is available in" rel="nofollow">in large prin" rel="nofollow">int format. If
you would like a large prin" rel="nofollow">int copy please contact the
Disability Support Service ([email protected],
0208 411 4945). If you have other requirements for
the handbook, please contact the module leader.
Other formats may be possible. We will do our best
to respond promptly. To help us, please be as
specific as you can about the in" rel="nofollow">information you
require and in" rel="nofollow">include details of your disability
Disclaimer The material in" rel="nofollow">in this handbook is as accurate as
possible at the date of production however you will
be in" rel="nofollow">informed of any major changes in" rel="nofollow">in a timely
manner
Other documents Your module handbook should be read and used
alongside your programme handbook and the
in" rel="nofollow">information available to all students on UniHub
in" rel="nofollow">includin" rel="nofollow">ing the Academic Regulations and Student
Charter
1
Contents
Introduction and welcome Page 2
Module teachin" rel="nofollow">ing team page 3
Contactin" rel="nofollow">ing the module leader Page 3
Module Aims & Objectives Page 4
Learnin" rel="nofollow">ing Outcomes Page 4
Assessment of Learnin" rel="nofollow">ing Outcomes Page 5
Teachin" rel="nofollow">ing and Learnin" rel="nofollow">ing Page 5 - 6
Week-by-week schedule Page 7 - 10
The Fieldtrip Page 11
Learnin" rel="nofollow">ing Resources Page 12 - 14
Referencin" rel="nofollow">ing and Plagiarism Page 15
Module Assessment Page 16 - 20
Glossary of key termin" rel="nofollow">inology Page 21 - 26
2
Introduction and welcome
Welcome to TOU 2111 Researchin" rel="nofollow">ing People and Places. This is a core module for
students enrolled on the followin" rel="nofollow">ing programmes: BA International Tourism
Management; BA International Tourism Management with Spanish/Mandarin" rel="nofollow">in.
This is a 30 credit module, which will foster critical awareness of a range of
approaches to undertakin" rel="nofollow">ing and in" rel="nofollow">interrogatin" rel="nofollow">ing research in" rel="nofollow">in the context of tourism
studies. It will develop students’ ability to relate theoretical material to real world
case study examples, and to consider the relationships between theory, methods of
data collection and processes of analysis. An additional objective of the module will
be to build the capacity of students to communicate research results. This will
in" rel="nofollow">involve workin" rel="nofollow">ing effectively as part of a group, and makin" rel="nofollow">ing creative use of resources,
in" rel="nofollow">in order to deliver an engagin" rel="nofollow">ing, in" rel="nofollow">informative presentation. Graduate numeracy skills
will also be addressed.
The module is taught by staff members based in" rel="nofollow">in the Department of Marketin" rel="nofollow">ing,
Brandin" rel="nofollow">ing and Tourism in" rel="nofollow">includin" rel="nofollow">ing Anthony Thickett and Barbora Cherifi, and consists of
lectures, semin" rel="nofollow">inar and workshop sessions, and a fieldtrip, which all students are
required to undertake.
Upon completion of this module students should have acquired a structured, in" rel="nofollow">in-depth
awareness of many of the key issues associated with undertakin" rel="nofollow">ing and critically
evaluatin" rel="nofollow">ing tourism research. Specific emphasis will be placed on the practical skills
required to undertake rigorous, theoretically-driven, ethically-in" rel="nofollow">informed data collection
and analysis, and the techniques via which research results are dissemin" rel="nofollow">inated.
Furthermore, the module will equip students with a flexible in" rel="nofollow">investigative skillset which
will assist in" rel="nofollow">in successfully undertakin" rel="nofollow">ing a project or dissertation in" rel="nofollow">in the third year, and
provide a solid foundation from which to approach postgraduate study/research.
This handbook gives you an overview of the content of this module, provides details of
the methods of teachin" rel="nofollow">ing and forms of assessment to be deployed, and contain" rel="nofollow">ins the
contact details for the module teachin" rel="nofollow">ing team. It will help you through your studies and
should be read in" rel="nofollow">in conjunction with the University Guide and Regulations, which is
available on the University website 24-7.
The material in" rel="nofollow">in this handbook is as accurate as possible at the time of production. Any
updates or changes will be communicated durin" rel="nofollow">ing teachin" rel="nofollow">ing sessions and in" rel="nofollow">incorporated
in" rel="nofollow">into the Handbook on UniHub (the university’s virtual learnin" rel="nofollow">ing environment). Your
comments on any improvements in" rel="nofollow">in this handbook are welcome and should be put in" rel="nofollow">in
writin" rel="nofollow">ing (with the name of the handbook) to the module leader.
Anthony Thickett
(October 2015)
3
Module teachin" rel="nofollow">ing team
Module leader:
Anthony Thickett
[email protected]
0208 411 4826
Room: W221
Module tutor Module GAA
Barbora Cherifi Marta Sobotka
[email protected] [email protected]
0208 411 3001 0208 411 4457
Room W 221 W222
Subject Librarian
Kate Healy
[email protected]
0208 411 2176
Contactin" rel="nofollow">ing the module leader
My office hours (for general enquiries) are: Wednesday 13:00 – 15:00
If you would like to request a tutorial (to discuss any detailed module-related issues,
for me to comment on an assignment outlin" rel="nofollow">ine, etc) please contact me via email –
[email protected] - to arrange an appoin" rel="nofollow">intment.
4
Aims and Objectives
This module aims to develop critical awareness of a range of quantitative and
qualitative research methodologies and techniques, and the underlyin" rel="nofollow">ing prin" rel="nofollow">inciples of
research in" rel="nofollow">in the context of tourism. It will also develop a students’ ability to relate
theory to real world case study material, makin" rel="nofollow">ing clear the lin" rel="nofollow">inks between theory,
method and data. In addition, the module will develop students’ key employability
skills. Specific attention will be paid to exploration of in" rel="nofollow">individual research methods
and techniques and their applicability to a range of tourism-related research
contexts. Changes in" rel="nofollow">in approach, especially the rise of qualitative approaches and
techniques, will be considered. The module will also seek to promote students’ ability
to thin" rel="nofollow">ink critically – or critique – existin" rel="nofollow">ing research.
Learnin" rel="nofollow">ing Outcomes
Knowledge
On completion of this module the successful student will be able to:
1. Evaluate and discuss the impact of state tourism policy on a local area related
to their field study
2. Explain" rel="nofollow">in the lin" rel="nofollow">inks between theory, methods and data
3. Discuss ethical issues related to real world research
Skills
This module will call for the successful student to:
4. Identify, locate, evaluate and synthesise relevant in" rel="nofollow">information from a range of
sources both primary and secondary
5. Select and employ a range of appropriate statistical and non-statistical
research methods
6. Apply research theory in" rel="nofollow">in a practical, fieldwork, settin" rel="nofollow">ing (observation and
evaluation)
7. Demonstrate and effectively apply group workin" rel="nofollow">ing, use presentation skills ‘in" rel="nofollow">in
the field’ through imagin" rel="nofollow">inative use of resources and prepare to time an effective
fieldwork report to academic standards
8. Reflect constructively on the experience of deployin" rel="nofollow">ing different research
methods and conductin" rel="nofollow">ing fieldwork
5
Assessment of Learnin" rel="nofollow">ing Outcomes
Individual student grades for the module will be determin" rel="nofollow">ined by aggregate
performance in" rel="nofollow">in the followin" rel="nofollow">ing summative assessment components:
1) Portfolio of 4 x 1000 word workshop exercise write-ups (50%) submitted at the
end of week 12 – Learnin" rel="nofollow">ing Outcomes 2, 4, 5 and 8
2) Group presentation (15%) whilst on the fieldtrip – Learnin" rel="nofollow">ing Outcomes 4, 6 and 7
3) Experiential learnin" rel="nofollow">ing narrative (35%) submitted on or before university
coursework deadlin" rel="nofollow">ine – Learnin" rel="nofollow">ing Outcomes 1, 2, 3, 4, 5, 6, and 8
Teachin" rel="nofollow">ing and Learnin" rel="nofollow">ing
This module will be delivered via a combin" rel="nofollow">ination of lectures, practical exercises
carried out in" rel="nofollow">in workshops, readin" rel="nofollow">ing-based semin" rel="nofollow">inar discussions and a week-long
fieldtrip. These will be configured so as to develop important graduate skills that are
highly valued within" rel="nofollow">in the academic community, but also by employers (e.g. personal
and career development, communication and teamwork skills, ICT proficiency,
numeracy skills and in" rel="nofollow">information search techniques). Lectures, which will be 60
min" rel="nofollow">inutes in" rel="nofollow">in duration, will be used to in" rel="nofollow">introduce students to the concepts, theories and
processes relevant to undertakin" rel="nofollow">ing and critically evaluatin" rel="nofollow">ing tourism-relevant
research. These will be considered in" rel="nofollow">in greater depth via further readin" rel="nofollow">ing, and within" rel="nofollow">in
semin" rel="nofollow">inars and workshops. Semin" rel="nofollow">inars/workshops will be of 90 min" rel="nofollow">inutes duration.
Independent readin" rel="nofollow">ing will play a vital role in" rel="nofollow">in enablin" rel="nofollow">ing students to
participate effectively in" rel="nofollow">in both teachin" rel="nofollow">ing sessions and module assessment,
and students will be signposted to material which will be made available
via the onlin" rel="nofollow">ine module site. Failure to engage effectively with this aspect
of the module will put students at a significant disadvantage when it
comes to producin" rel="nofollow">ing the module assessment.
In addition to engagement with appropriate literature, students will participate in" rel="nofollow">in
processes of primary data collection, content analysis, and in" rel="nofollow">interrogation of existin" rel="nofollow">ing
secondary (statistical) datasets, which will be provided at the appropriate time.
The skills developed durin" rel="nofollow">ing the semin" rel="nofollow">inar/workshops and the knowledge gain" rel="nofollow">ined from
the teachin" rel="nofollow">ing programme will be important for the successful completion of the
module assessment. All students are expected to attend scheduled lectures and
semin" rel="nofollow">inar/workshops. Students are also expected to allocate study hours outside class
contact (see below) and prepare material before the semin" rel="nofollow">inar/workshops as required.
This may in" rel="nofollow">involve readin" rel="nofollow">ing specific articles or the preparation of data for analysis and
6
discussion in" rel="nofollow">in the semin" rel="nofollow">inar/workshop. It is important that all students do the
preparatory work if they are to make the best use of the semin" rel="nofollow">inar/workshop time.
For this module students will be expected to study for a total of 300 hours. These
hours are allocated approximately as follows:
• 20 hours – lectures
• 30 hours – semin" rel="nofollow">inars/workshops
• 50 hours - fieldtrip
• 200 hours - self study and assessment (i.e. an average of 8 - 10 hours per week
durin" rel="nofollow">ing term time)
Note: Students with specific learnin" rel="nofollow">ing difficulties are asked to register with the
Disability Support Service – ([email protected], 0208 411 4945). In addition,
please advise the module leader so that appropriate learnin" rel="nofollow">ing support can be
provided.
7
Week-by-week schedule
When? Topic Semin" rel="nofollow">inar/workshop
Week 1
W/c 05/10/15
(AT)
Lecture: Module in" rel="nofollow">introduction: teachin" rel="nofollow">ing
sessions, learnin" rel="nofollow">ing resources, fieldtrip,
assessment, etc
Readin" rel="nofollow">ing: Module handbook
Week 2
W/c 12/10/15
(AT)
Lecture: What is research and how is it
relevant to tourism?
Readin" rel="nofollow">ing : Veal (2011) Chapter 1 (pp. 3 –
49)
Introductions, assessment,
Q & A
AND Discussion based on
Veal (2011) Chapter 1
Week 3
W/c 19/10/15
(AT)
Lecture: Quantitative, qualitative and
mixed method approaches to research
Readin" rel="nofollow">ing: Hesse M, Tutenges S, Schliewe
S & Rein" rel="nofollow">inholdt T(2008) Party package
travel: alcohol use and related
problems in" rel="nofollow">in a holiday resort: a mixed
methods study BMC Public Health Vol.
8 No. 351
Discussion based on: Hesse
M et al (2008) Party
package travel: alcohol use
and related problems in" rel="nofollow">in a
holiday resort: a mixed
methods study BMC Public
Health Vol. 8 No. 351
Week 4
W/c 26/10/15
(AT)
Lecture: Identifyin" rel="nofollow">ing relevant literature
Readin" rel="nofollow">ing: Veal chapter 6 (pp 153 – 177)
Summative Assessment
Workshop: Portfolio
Exercise I
Searchin" rel="nofollow">ing databases &
journals AND producin" rel="nofollow">ing a
literature review
Week 5
W/c 02/11/15
(RG)
Lecture: Social research ethics
Readin" rel="nofollow">ing: Ryan C (2005) Ethics in" rel="nofollow">in
Tourism Research: Objectivities and
Personal Perspective. Wallin" rel="nofollow">ingford,
CABI Publishin" rel="nofollow">ing
Discussion based on: Ryan C
(2005) Ethics in" rel="nofollow">in Tourism
Research: Objectivities and
Personal Perspectives.
Wallin" rel="nofollow">ingford, CABI
Week 6
W/c 09/11/15
Lecture: Designin" rel="nofollow">ing and usin" rel="nofollow">ing
questionnaires
Readin" rel="nofollow">ing: Veal chapter 10 (pp 279 – 300)
Summative Assessment
Workshop: Portfolio
Exercise II
Questionnaire design
exercise
8
Week 7
W/c 16/11/15
(BC)
Lecture: Statistics in" rel="nofollow">in Tourism Studies
Readin" rel="nofollow">ing: chapter 1 Lane (ed.) (2011)
Introduction to Statistics (electronic
resource)
Jacobsen, T.G. (2003) How Statistics Is
Useful in" rel="nofollow">in Social Science – An example
from the Kalmar war, in" rel="nofollow">in Popularised
Science, 20/3/13 (via Moodle)
Introduction to SPSS
Recognisin" rel="nofollow">ing and labellin" rel="nofollow">ing
different data types
Week 8
W/c 23/11/15
(BC)
Lecture: Usin" rel="nofollow">ing and in" rel="nofollow">interpretin" rel="nofollow">ing
statistics I
Readin" rel="nofollow">ing: Chapter 2 & 3 Lane (ed.)
(2011) Introduction to Statistics
(electronic resource)
Usin" rel="nofollow">ing SPSS to Describe
Data. Central Tendency and
Descriptive techniques in" rel="nofollow">in
SPSS
Week 9
W/c 30/11/15
(BC)
Lecture: Usin" rel="nofollow">ing and in" rel="nofollow">interpretin" rel="nofollow">ing
statistics II
Readin" rel="nofollow">ing: Chapter 15 & 16 Lane (ed.)
(2011) Introduction to Statistics
(electronic resource)
Drawin" rel="nofollow">ing in" rel="nofollow">inferences throguh
regression. Recognisin" rel="nofollow">ing
different data types and
understandin" rel="nofollow">ing the null
hypothesis
Week 10
W/c 07/12/15
(BC)
Lecture: Usin" rel="nofollow">ing and in" rel="nofollow">interpretin" rel="nofollow">ing
statistics III (summary session)
Readin" rel="nofollow">ing: Chapter 15 & 16 Lane (ed.)
(2011) Introduction to Statistics
(electronic resource)
Summative Assessment
Workshop: Portfolio
Exercise III
Usin" rel="nofollow">ing regression to analyse
data. Applyin" rel="nofollow">ing probability,
and in" rel="nofollow">interpretin" rel="nofollow">ing SPSS tables
Week 11
W/c 14/12/15
(AT)
Lecture: Conductin" rel="nofollow">ing in" rel="nofollow">interviews
Readin" rel="nofollow">ing: Chapters 1 and 5 in" rel="nofollow">in: Kvale S
(2007) Doin" rel="nofollow">ing Interviews London Sage
Summative Assessment
Workshop: Portfolio
Exercise IV
Interview exercise
Christmas Vacation – 18.12.15 – 11.01.16
Week 12
W/c 11/01/16
(AT)
Lecture: TBC
Readin" rel="nofollow">ing: TBC
TBC
Set up Focus Group exercise
ASSESSMENT Q&A
9
Week 13
W/c 18.01.16
(AT)
Lecture: Facilitatin" rel="nofollow">ing Focus Groups
Readin" rel="nofollow">ing: Chapter 1 in" rel="nofollow">in Krueger R &
Cassey M (2009) Focus Groups: A
Practical Guide for Applied Research.
Thousand Oaks (California), Sag
Focus group exercise (prenomin" rel="nofollow">inated
facilitator &
topic)
Week 14
W/c 25.01.16
(AT)
Lecture: Analysin" rel="nofollow">ing in" rel="nofollow">interview and focus
group data: buildin" rel="nofollow">ing the narrative
Readin" rel="nofollow">ing: Seers K (2012) Qualitative
Data Analysis. Evidence-Based Nursin" rel="nofollow">ing
Vol. 15 No. 1
Analysis of, and reflections
on, focus group exercise
Week 15
W/c 01.02.16
(AT)
Lecture: Observational research
Readin" rel="nofollow">ing: Chapter 8.2 (Observation) in" rel="nofollow">in
Punch K (2014) Introduction to social
research : quantitative and qualitative
approaches. California. Sage
Discussion based on: Punch
K (2014) Chapter 8.2
(Observation) in" rel="nofollow">in
Introduction to social
research: quantitative and
qualitative
approaches.California. Sage
Set up observation activity
Week 16
W/c 08.02.16
(AT)
Lecture: Observation activity (on
campus)
Readin" rel="nofollow">ing: TBC
Analysis of, and reflections
on, observation activity
Week 17
W/c 15.02.16
(AT)
Lecture: Visual methods in" rel="nofollow">in social
research
Readin" rel="nofollow">ing: chapter from Burns P, Lester J
& Bibbin" rel="nofollow">ings L (eds.) (2010) Tourism and
Visual Culture Volume II: Methods and
Cases. Wallin" rel="nofollow">ingford, CABI Publishin" rel="nofollow">ing
Discussion of: chapter from
Burns P, Lester J & Bibbin" rel="nofollow">ings
L (eds.) (2010) Tourism and
Visual Culture Volume II:
Methods and Cases.
Wallin" rel="nofollow">ingford, CABI
Publishin" rel="nofollow">ing
Week 18
W/c 22.02.16
(AT)
Lecture: TBC
Readin" rel="nofollow">ing: TBC
TBC
Week 19
W/c 29.02.16
(AT)
Lecture: Recruitin" rel="nofollow">ing and engagin" rel="nofollow">ing
participants
Readin" rel="nofollow">ing: chapter 6 in" rel="nofollow">in Blaxter, Huges &
Tight (2010) Preparin" rel="nofollow">ing to collect data
Maidenhead, Open University Press
Preparation for fieldtrip
Week 20
W/c 07.03.16
Lecture: Discussion of key fieldtrip
issues, in" rel="nofollow">introduction to fieldtrip tutors
Readin" rel="nofollow">ing: Fieldtrip Handbook
Preparation for fieldtrip
10
Week 21
14.03.16
Provisional fieldtrip date
(TBC December)
Week 22
21.03.16
(AT)
Lecture: Analysin" rel="nofollow">ing fieldtrip data
Readin" rel="nofollow">ing: Chapters 8 & 9 in" rel="nofollow">in Mason J
(2002) Qualitative Researchin" rel="nofollow">ing London,
Sage
Reflections on the fieldtrip
and discussion about how to
organise/manage your data
Easter Vacation – 25.03.16 – 11.04.16
Week 23
W/c 11.04.16
(AT)
Lecture: Communicatin" rel="nofollow">ing research:
report writin" rel="nofollow">ing & presentin" rel="nofollow">ing
Readin" rel="nofollow">ing: Veal chapter 18
Applied analysis on
fieldwork data
Week 24
W/c 18/04/16
Lecture: Plannin" rel="nofollow">ing your dissertation
Readin" rel="nofollow">ing: chapter 2 in" rel="nofollow">in Bell J (2010)
Doin" rel="nofollow">ing Your Research Project. OU Press
Assessment Workshop
11
The Fieldtrip
The module requires that all students undertake a week-long fieldtrip, which will
provide an extended opportunity to deploy the knowledge acquired and research
skills developed durin" rel="nofollow">ing weeks 1 – 19, and gain" rel="nofollow">in first-hand experience of conductin" rel="nofollow">ing
and communicatin" rel="nofollow">ing field research.
In particular, the fieldtrip will provide a chance for students to explore the in" rel="nofollow">influence
of state tourism policy on the tourism experience, and the impact of tourism as a
development strategy. Students will be required to collect and record primary and
secondary data in" rel="nofollow">in order to generate systematic in" rel="nofollow">insights in" rel="nofollow">into the key dimensions of a
maturin" rel="nofollow">ing destin" rel="nofollow">ination, and to assess the myriad challenges and opportunities
generated by tourism development. Methodologically, triangulation of in" rel="nofollow">information
collected via different methods/sources will be a key objective.
An additional handbook will be provided closer to the departure date, which will
contain" rel="nofollow">in detailed in" rel="nofollow">information relatin" rel="nofollow">ing to the destin" rel="nofollow">ination you will be travellin" rel="nofollow">ing to, the
key academic themes of the trip, and a day-to-day itin" rel="nofollow">inerary of your visit. The criteria
that will be used to grade the fieldtrip-related assessment can be found in" rel="nofollow">in the
‘Module Assessment’ section of this handbook. Additional in" rel="nofollow">information concernin" rel="nofollow">ing
titles, presentation formats, etc will be distributed well in" rel="nofollow">in advance of departure.
However, at this stage it is worth notin" rel="nofollow">ing that particular objectives of the fieldtrip will
be to:
1) Augment conceptual work you will have undertaken in" rel="nofollow">in other areas of the
programme (especially on modules TOU 1011, TOU 1003, TOU 2001 and TOU
2012) by way of gain" rel="nofollow">inin" rel="nofollow">ing empirical in" rel="nofollow">insight in" rel="nofollow">into issues such as:
• the effectiveness of state-led tourism development policy
• the impacts of changin" rel="nofollow">ing relationships between guests and hosts
• the significance of the global economy and in" rel="nofollow">international relations on
processes of tourism development
2) Develop practical skills in" rel="nofollow">in terms of:
• relatin" rel="nofollow">ing theory to the real world (and vice versa)
• the systematic recordin" rel="nofollow">ing of field observations and data
• the ability to engage participants and conduct micro-in" rel="nofollow">interviews and surveys
• group-work and presentation skills in" rel="nofollow">in a practical context
• Innovation and creative use of resources
12
Learnin" rel="nofollow">ing Resources
Essential Readin" rel="nofollow">ing
Veal, A (2011) Research Methods for Travel and Tourism: A Practical Guide (4th
Edition). Harlow, Prentice Hall (course text)
Blaxter L, Hughes, C & Tight M (2010) How to Research (4th Edition). Maidenhead,
Open University Press
Lane (ed.) (2011) Introduction to Statistics. Houston, Rice University (electronic
resource)
Weekly readin" rel="nofollow">ings as notified
Strongly recommended
Part 1 (weeks 1 – 11)
Bryman, A (2012) Social research methods. Maidenhead, Open University Press
De Vaus, D (2002) Surveys in" rel="nofollow">in social research. London, UCL Press
Fin" rel="nofollow">ink, A (2009) How to Conduct Surveys, A Step by Step Guide. London, Sage
Fin" rel="nofollow">inn, M, Elliott-White, M, & Walton, M (2000) Tourism & Leisure. Data Collection,
Analysis and Interpretation. Harlow, Longman
Hart, C (1998) Doin" rel="nofollow">ing a Literature Review: Releasin" rel="nofollow">ing the Social Science Research
Imagin" rel="nofollow">ination. London, Sage
Kvale, S (2007) Doin" rel="nofollow">ing Interviews. London, Sage
Richie, B, Burns, P & Palmer, C (eds.) (2005) Tourism Research Methods:
Integratin" rel="nofollow">ing Theory with Practice. Wallin" rel="nofollow">ingford, CABI Publishin" rel="nofollow">ing
Matthews, B & Ross, L (2010) research Methods: a Practical Guide for the Social
Sciences. Harlow, Pearson
Rubin" rel="nofollow">in, H & Rubin" rel="nofollow">in, I (2012) Qualitative Interviewin" rel="nofollow">ing: The Art of Hearin" rel="nofollow">ing Data (3rd
edition). Thousand Oaks, Sage
Seidman, I (2006) Interviewin" rel="nofollow">ing as a Qualitative Research: A guide for researchers
in" rel="nofollow">in Education and the Social Sciences. London, Teacher’s College Press
13
Silverman, D (2010) Doin" rel="nofollow">ing Qualitative Research: A Practical Handbook. London,
Sage
Part 2 (weeks 12 – 19)
Briggs, D (2013) Deviance and Risk on Holiday. An Ethnography of British Tourists
in" rel="nofollow">in Ibiza. Basin" rel="nofollow">ingstoke, Palgrave Macmillan
Burns, P, Lester, J & Bibbin" rel="nofollow">ings, L (eds.) (2010) Tourism and Visual Culture, Volume
2: Methods and Cases. Wallin" rel="nofollow">ingford, CABI Publishin" rel="nofollow">ing
Heath, C, Hin" rel="nofollow">indmarsh, J & Luff, P (2010) Video in" rel="nofollow">in Qualitative Research: Analysin" rel="nofollow">ing
Social Interaction in" rel="nofollow">in Everyday Life. London, Sage
Kreuger, R & Casey, M (2009) Focus Groups: A Practical Guide for Applied
Research (4th edition). Thousand Oaks, Sage
Punch, K (2014) Introduction to social research: quantitative and qualitative
approaches. California. Sage
Rakic, T & Chambers, D (eds) (2012) An Introduction to Visual Research Methods in" rel="nofollow">in
Tourism. Abin" rel="nofollow">ingdon, Routledge
Rose, G (2011) Visual Methodologies: An Introduction to Researchin" rel="nofollow">ing with Visual
Materials. London, Sage
Banks, M (2001) Visual Methods in" rel="nofollow">in Social Research. London, Sage
Mason, J (2002) Qualitative Researchin" rel="nofollow">ing. London, Sage
Seers, K (2012) Qualitative Data Analysis. Evidence Based Nursin" rel="nofollow">ing Vol. 15 No. 1
Warr, D (2005) “It was fun... but we don't usually talk about these thin" rel="nofollow">ings'':
Analyzin" rel="nofollow">ing Sociable Interaction in" rel="nofollow">in Focus Groups. Qualitative Inquiry Vol. 11
Part 3 (weeks 21 – 24)
Altin" rel="nofollow">inay, L & Paraskevas, A (2008) Plannin" rel="nofollow">ing Research in" rel="nofollow">in Hospitality and Tourism.
Oxford, Butterworth-Hein" rel="nofollow">inemann
Andrews, H (2011) The British on Holiday: charter tourism, identity and
consumption. Bristol, Channel View
Bell, J (2010) Doin" rel="nofollow">ing your Research Project: A guide for first time researchers in" rel="nofollow">in
education, health and social science. Maidenhead, Open University Press
14
Coles, T, Duval, D, & Shaw, G (2013) A Student’s Guide to Writin" rel="nofollow">ing Dissertations and
Theses in" rel="nofollow">in Tourism Studies and Related Disciplin" rel="nofollow">ines. Abin" rel="nofollow">ingdon, Routledge.
Hakim, C (2000) Research Design: Successful Designs for Social and Economic
Research. Abin" rel="nofollow">ingdon, Routledge
Mason, J (2002) Qualitative Researchin" rel="nofollow">ing. London, Sage
Walliman, N (2004) Your Undergraduate Dissertation: The Essential Guide for
Success. London, Sage
Recommended Journals
International Journal of Tourism Research
International journal of culture, tourism and hospitality research
Annals of Tourism Research
Qualitative Inquiry
Forum Qualitative Social Research
Weekly readin" rel="nofollow">ing materials
All weekly readin" rel="nofollow">ing materials will be uploaded on UniHub
Lecture slides and semin" rel="nofollow">inar materials
Lecture slides will be uploaded onto UniHub after delivery of the relevant session
15
Referencin" rel="nofollow">ing and Plagiarism
Referencin" rel="nofollow">ing
It's really important to learn how to reference your work properly. Work that doesn’t
adhere to referencin" rel="nofollow">ing protocol will certain" rel="nofollow">inly result in" rel="nofollow">in you bein" rel="nofollow">ing marked down and
can result in" rel="nofollow">in you bein" rel="nofollow">ing charged with plagiarism (see below). If you are in" rel="nofollow">in any doubt
about how to reference properly, I would recommend in" rel="nofollow">in the strongest possible terms
that you consult - http://libguides.mdx.ac.uk/content.php?pid=220238&sid=1828721
and/or make an appoin" rel="nofollow">intment with a member of the Learnin" rel="nofollow">ing Enhancement Team
(LET) to attend an Academic Writin" rel="nofollow">ing and Language (AWL) workshop. For details,
or to book an appoin" rel="nofollow">intment - [email protected]
What is plagiarism?
Plagiarism is the presentation of someone else's work as your own. This in" rel="nofollow">includes the
work, written or otherwise, for any other person, in" rel="nofollow">includin" rel="nofollow">ing another student.
Examples of plagiarism in" rel="nofollow">include:
• verbatim copyin" rel="nofollow">ing of another's work without acknowledgement
• the close paraphrasin" rel="nofollow">ing of another's work without acknowledgement
• unacknowledged quotation of phrases from another's work
It is a central prin" rel="nofollow">inciple of the assessment process that the work submitted by a
student is that of the candidate. Plagiarism is therefore very severely punished by
Assessment Boards, and normally leads to a student failin" rel="nofollow">ing the entire module.
Avoidin" rel="nofollow">ing plagiarism
Plagiarism is easy to avoid. The standard method which is accepted in" rel="nofollow">in all academic
in" rel="nofollow">institutions is to acknowledge your sources. This in" rel="nofollow">involves:
• Separate all direct quotations from your own work by usin" rel="nofollow">ing quotation marks
(and if usin" rel="nofollow">ing, long quotations separate by in" rel="nofollow">indentin" rel="nofollow">ing the quoted section)
• Cite the precise source of the quotation in" rel="nofollow">in a note in" rel="nofollow">in brackets within" rel="nofollow">in the main" rel="nofollow">in
text, in" rel="nofollow">includin" rel="nofollow">ing the page number on which it appears in" rel="nofollow">in the edition quoted.
• List all sources used in" rel="nofollow">in preparin" rel="nofollow">ing the essay or dissertation in" rel="nofollow">in a clear and
detailed bibliography at the end of your work.
• Where you are not usin" rel="nofollow">ing a direct quotation but a re paraphrasin" rel="nofollow">ing someone
else's argument, it is advisable to note the origin" rel="nofollow">inal source in" rel="nofollow">in the same way as
for a direct quotation, except that here quotation marks should not be used.
If students are in" rel="nofollow">in any doubt about how to acknowledge sources, they should consult -
http://libguides.mdx.ac.uk/content.php?pid=220238&sid=1828720
16
Module Assessment
Formative assessment
Durin" rel="nofollow">ing term 1, students will participate in" rel="nofollow">in a programme of in" rel="nofollow">inter-active, activitybased
workshops durin" rel="nofollow">ing which tutors will provide verbal feedback on students’
engagement and performance. These sessions will also provide a forum for
clarification of any issues prior to the write-up and submission of the portfolio of
workshop exercises (see below). Similar sessions will be run whilst we are on the
fieldtrip and after our return to the university in" rel="nofollow">in order to support students with
summative assessments 2 and 3.
Summative Assessment
Summative Assessment 1: Portfolio of workshop exercises (50%)
(4 x 1000 words)
This assessment requires you to produce an account of each of the four assessed
workshop exercises (see below) undertaken durin" rel="nofollow">ing term 1. If you do not attend all
the relevant workshops, it will render producin" rel="nofollow">ing the portfolio of writeups
highly problematic. Write-ups should balance a brief description of the
activity and its objectives with a critical, reflective account of how the processes
undertaken relate to broader methodological issues in" rel="nofollow">in both practical and theoretical
terms. Write-ups should adopt a concise report format. See below for details of the
requirements of the in" rel="nofollow">individual portfolio components and how they will be assessed.
Exercise 1: requires you to describe, in" rel="nofollow">in practical terms, the process of undertakin" rel="nofollow">ing a
search for academic literature about Club 18 – 30-style Mediterranean party tourism
holidays AND produce a short, critical review (circa 750 words) synthesisin" rel="nofollow">ing the key
issues discussed in" rel="nofollow">in the material you identify.
Mark scheme:
Component % of total grade
Write-up of search exercise 25%
Content of literature review 50%
References & referencin" rel="nofollow">ing 25%
Exercise 2: requires you to produce a questionnaire that could be deployed to elicit
feedback from holidaymakers who have been on a Club 18 – 30-style Mediterranean
party tourism holiday. Your questionnaire (which you should aim to fit on to two
17
sides of A4) should be designed to obtain" rel="nofollow">in both quantitative and qualitative data of
value to an operator. Your write-up (circa 750 words) should critically reflect on the
process of questionnaire design, draw on relevant literature, and identify strengths
and limitations associated with this method of data collection.
Mark scheme:
Component % of total grade
Questionnaire 50%
Reflection on ques’nnaire design 50%
Exercise 3: usin" rel="nofollow">ing the data provided to you in" rel="nofollow">in class, write-up your use of SPSS to
describe, and analyse the data. Your write-up should comprise a description and the
fin" rel="nofollow">indin" rel="nofollow">ings of 1 example each of (i) SPSS in" rel="nofollow">in descriptive statistics, and (ii) SPSS in" rel="nofollow">in
analytical statistics. In each case provide visual and statistical evidence of your work
i.e. provide a graph/bar chart/histogram/scattergram etc. to present your fin" rel="nofollow">indin" rel="nofollow">ings
and the correspondin" rel="nofollow">ing SPSS output table. Explain" rel="nofollow">in what SPSS function(s) you used in" rel="nofollow">in
your work and why this was most appropriate for your data selection.
Mark scheme:
Component % of total grade
Descriptive statistics exercise 50%
Analytical statistics exercise 50%
Exercise 4: requires you to draft an in" rel="nofollow">interview question checklist and produce a
write-up (circa 750 words) of the in" rel="nofollow">interviewin" rel="nofollow">ing exercise you will have undertaken in" rel="nofollow">in
week 11, durin" rel="nofollow">ing which you will have spent 15 min" rel="nofollow">inutes in" rel="nofollow">interviewin" rel="nofollow">ing a fellow student
about the factors that would in" rel="nofollow">inform their decision whether or not to go on a Club 18
– 30-style Mediterranean party tourism holiday. You will have the opportunity to
critically reflect on the process of draftin" rel="nofollow">ing the in" rel="nofollow">interview checklist and conductin" rel="nofollow">ing the
in" rel="nofollow">interview. Please be aware that whilst you may reflect on the data generated by the
in" rel="nofollow">interview, the primary objective of this task is to reflect on the in" rel="nofollow">interview process
itself and relate it to relevant literature.
18
Mark scheme:
Component % of total grade
Interview checklist 25%
Reflection on in" rel="nofollow">interview activity 75%
Submission (of portfolio contain" rel="nofollow">inin" rel="nofollow">ing all workshop exercises): on (or
before) 15.01.16 via UniHelp
Summative Assessment 2: Group presentation (15%)
This assessment requires you to work effectively as part of a group to demonstrate
and creatively apply presentation skills ‘in" rel="nofollow">in the field’ i.e. whilst you are away on the
fieldtrip. In addition to clearly and directly addressin" rel="nofollow">ing your choice of research
question (which will be circulated nearer the time) and makin" rel="nofollow">ing direct reference to
data you/your group have collected, credit will be given for adoptin" rel="nofollow">ing a creative
presentation style/use of resources.
Presentations will be of 8 min" rel="nofollow">inutes duration. Groups and topics will be arranged
upon arrival at the fieldtrip destin" rel="nofollow">ination. Grades will be assessed at the time of
presentation. All group members must actively participate in" rel="nofollow">in the preparation AND
delivery of the presentation. See below for the criteria via which the presentations
will be assessed. More in" rel="nofollow">information with respect to presentation titles, possible
formats, etc will be provided prior to departure
Presentation mark scheme:
Aspect of presentation Percentage of total presentation grade
Structure/flow/balance of contributions 20%
Factual content 20%
Conceptual content 20%
Creativity/audience engagement 20%
Time management 20%
Delivery: whilst on fieldtrip (provisionally week 21)
Summative Assessment 3: Experiential learnin" rel="nofollow">ing narrative (35%)
(3,000 words)
This assessment comprises 2 parts: a 1,500 word analysis of the role of the state in" rel="nofollow">in
supportin" rel="nofollow">ing tourism development in" rel="nofollow">in Crete/Mallorca which will draw on your
fieldwork data and key literature; and a 1,500 reflection on the deployment of the
19
methods used to collect data and any issues/challenges that were encountered whilst
in" rel="nofollow">in the field. Failure to keep a detailed, systematic record of your thoughts,
observations and micro-in" rel="nofollow">interview data while on the fieldtrip will put
students at a significant disadvantage when it comes to producin" rel="nofollow">ing the
experiential learnin" rel="nofollow">ing narrative (ELN). See below for the mark scheme via
which your ELN will be assessed, and some advice with respect to how you should
approach this piece of assessment. More in" rel="nofollow">information, in" rel="nofollow">includin" rel="nofollow">ing the ELN titles, and
about how to present your ELN, will be provided in" rel="nofollow">in the fieldtrip handbook/durin" rel="nofollow">ing
term 2.
ELN mark scheme:
Component
Requirements
% of total
grade
1
1) Directly address you chosen title
2) Draw substantively on data you (and your group)
collected
3) Engage with key conceptual issues
4) Draw on relevant literature
5) Present clear, concise conclusions /
recommendations
50%
2
1) Critically reflect on your deployment of the 3 key
methods of primary data collection (a descriptive
summary will not put you in" rel="nofollow">in a position to compete for a
good grade)
2) Engage with key issues / challenges you encountered
when collectin" rel="nofollow">ing/analysin" rel="nofollow">ing your data (in" rel="nofollow">includin" rel="nofollow">ing ethics
and triangulation)
3) Draw on relevant literature
50%
Experiential learnin" rel="nofollow">ing narrative: some advice
The main" rel="nofollow">in objectives of the fieldtrip will be to analyse the positive and negative impacts
of tourism development in" rel="nofollow">in Crete/Mallorca, and to reflect on the research methods and
processes you deploy in" rel="nofollow">in collectin" rel="nofollow">ing in" rel="nofollow">information in" rel="nofollow">in order to undertake this analysis. This
will in" rel="nofollow">involve evaluatin" rel="nofollow">ing tourism's economic, social, cultural and environmental impacts
in" rel="nofollow">in the various towns and regions visited. A key issue will be that of sustain" rel="nofollow">inability
In order to be in" rel="nofollow">in a position to produce a good experiential learnin" rel="nofollow">ing narrative, you will
need to systematically gather and record data usin" rel="nofollow">ing a range of methods. It is vital that
you take careful notes from your field observations (in" rel="nofollow">includin" rel="nofollow">ing the coach journeys),
from the micro-in" rel="nofollow">interviews you conduct with tourists/local residents, and accurately
complete the questionnaire surveys. Fieldwork sheets are provided in" rel="nofollow">in the work book to
help you keep systematic records. These observations should be supplemented with
additional fieldnotes, photographs, post cards, local literature and other relevant
20
secondary source in" rel="nofollow">information, and in" rel="nofollow">information provided by our tour guide and the
other speakers we have arranged
Undertakin" rel="nofollow">ing micro-in" rel="nofollow">interviews and questionnaires with local residents can be
particularly useful in" rel="nofollow">in identifyin" rel="nofollow">ing how local people perceive the development of tourism
and its varyin" rel="nofollow">ing impacts, while tourists' attitudes, expectations and demands are also
important in" rel="nofollow">in determin" rel="nofollow">inin" rel="nofollow">ing the kin" rel="nofollow">ind of tourism developed and its likely consequences
Not all tourists are alike – knowledge and understandin" rel="nofollow">ing of how different types of
tourist behave and what motivates them can be useful in" rel="nofollow">in plannin" rel="nofollow">ing future
developments in" rel="nofollow">in tourism. It is useful therefore to attempt to assess tourism in" rel="nofollow">in
Crete/Mallorca through the ‘eyes’ of different types of tourist and other stakeholder
groups
Please remember that whilst you are required to share all of the data you
collect in" rel="nofollow">in your groups, this is an in" rel="nofollow">individual piece of assessment and the
normal plagiarism protocols will apply
Submission: on (or before) 04.05.16 via UniHelp