Retail case study

      On May 12th 2016, Mr. X, the development manager of Y was sitting in his office in City Z, Lebanon and thinking about the future of his clothing store in light of the increase in foot traffic to the retail from different regions in Lebanon. X started thinking what to do to meet the customers' requests to open new branches all over the country. Y is an apparel store founded in 1974 by Y family in City Z, North Lebanon. Throughout these years, Y provided the latest fashion trends to both women and men. It offered branded and basic, casual and formal wears at very competitive prices suitable for all income class ranges. X, a member of the third generation of the family, was appointed as development manager in 2012 and succeeded in creating a unique brand, and negotiating with top brands to sell their products on the shelves of Y retail store. The success of Y in the North, along with its reasonable selling prices made clients from all over Lebanon visit the branch in City Z and request the owners to expand across the country. The idea of growth has been always in mind of X who was thinking of the best way to generate an organic growth of the business taking into consideration all the challenges facing the industry. What are the difficulties that companies operating in the apparel industry face? What are the main attributes for the company's competitive advantage? How is the company performing financially? Can it afford to grow? What is the best strategy for the company to