Retail Service Marketing

Compare Boots Company based in the UK with another boot which exists different country. Environmental analysis. Internal and external factors. Which is micro and macro. Segmentation,targeting,positioning Buyer Behaviour Trends, innovations market entry ( international country ) Satisfy customer - Acquisition, retention( 7P's marketing mix two countries of your choice UK and ... domestic and international ) - store design, retail buying -How do we adapt? And use the dimensions of international retail In promotion part push vs pull? Price part (penetration,...,.. which one are they using ? ) segmentation ( geographic , demographic , psychographic ? )