Rhetorical Analysis

    Rhetorical Analysis     Identify either a commercial (a television commercial for example) or a prin" rel="nofollow">int advertisement (a product ad from a magazin" rel="nofollow">ine, for example)- In a 1000-1500 word paper, analyze how the commercial or advertisement uses rhetorical strategies to craft its message- A rhetorical strategy is a mode of persuasion- For example, a Nike commercial might use a famous athlete as a way to associate Nike products with that famous athlete- Usin" rel="nofollow">ing the athlete is a rhetorical strategy aimed at persuadin" rel="nofollow">ing consumers to buy Nike products- Political speeches often exemplify clear rhetorical strategies- A political speech is strategically crafted in" rel="nofollow">in order to persuade listeners to support the speaker- Your thesis statement should evaluate the effectiveness of the text’s rhetorical strategy. You must discuss the text’s author, audience, and purpose, as well as its use of ethos (appeals to credibility and trust), pathos (appeals to emotion), and logos (appeals to logic and rationality)- You may also focus on how the text presents a message, and on how that message comes to be meanin" rel="nofollow">ingful- Your paper should be written in" rel="nofollow">in THIRD-PERSON POV (poin" rel="nofollow">int of view)- Avoid usin" rel="nofollow">ing the first-person “I” pronoun- Use multiple paragraphs, in" rel="nofollow">includin" rel="nofollow">ing an in" rel="nofollow">introduction and thesis statement, body paragraphs with topic sentences, and a conclusion- What is a Rhetorical Strategy? A rhetorical strategy is a means of persuasion- For example, a toothpaste commercial might say that ”four out of five dentists recommend this product-” This is a rhetorical strategy meant to gain" rel="nofollow">in the consumers’ trust and to boost the credibility of the product- There are three classic rhetorical appeals: ethos (credibilityftrust), pathos (emotion), and logos (logic)- Consider a lawyer arguin" rel="nofollow">ing a case in" rel="nofollow">in court- The lawyer will have a clear rhetorical strategy; slhe will try to gain" rel="nofollow">in the trust of the jury (ethos); engage the emotions of the jury (emotion); and engage the logic/min" rel="nofollow">ind of the jury (logos)- Presentin" rel="nofollow">ing DNA evidence would be an appeal to logic- Showin" rel="nofollow">ing photographs of a victim would be an appeal to emotion- The video for this week, “The Art of Rhetoric: Persuasive Techniques in" rel="nofollow">in Advertisin" rel="nofollow">ing” describes rhetoric in" rel="nofollow">in more detail and provides some examples of how commercials use rhetorical strategies- Goals of the Assignment In this paper, the goal is to analyze-to figure out how somethin" rel="nofollow">ing works- Thin" rel="nofollow">ink of your task as decodin" rel="nofollow">ing how the commercial or advertisement works- Specifically, this assignment requires you to do the followin" rel="nofollow">ing: 1- Demonstrate an understandin" rel="nofollow">ing of “rhetoric” and rhetorical strategies- 2- Craft an effective, identifiable thesis statement that gives focus to the paper-