Rhetorical Analysis of an Advertisement

The following post has two assignments namely;

1.Rhetorical Analysis of an Advertisement

Write a 4-page advertisement analysis essay in which you examine the rhetoric and effectiveness of one OR two current print ads on the same type of product (car insurance, cleaning products, jeans, anti-aging creams, toys, etc.). Choose the advertisement that is compelling to you. An ad that enrages, excites or motivates you will be easier to analyze. Ads can be from magazines, newspapers, the internet, billboards (you can take a photo) or elsewhere. 1. Describe the ad (what you see, what is said, how it is organized and so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, purposely confusing, busy, funny, sarcastic, ironic, understated, sad, sexy, vague and so on? Does it sentimentalize, glorify? What grabs your attention? How do your eyes move across the page? Are the objects interacting in some way-implied or obvious? Is there implied movement or foreshadowing? What is excluded? Be detailed. 2. Find the argument. What is the argument? What kind of lifestyle do you think the advertising tries to promote? What kind of values? What are the implied values? What are the explicit messages? What is the context? Discuss how the audience and the ads’ message are linked. What kinds of knowledge or experience do the ads assume its audience possesses? What associations might the audience make with the image in the ads? How and why are these associations important? How do they connect with the product? How might these associations motivate viewers to purchase the product? Who do you think is the target audience and how do you know? 3. Prove the argument. Identify Rhetorical Strategies. What appeals are being used to support the argument? Ethos(credibility by name or brand or endorsement)? Pathos (emotions)? Or logos (logic)? Consider diction if there is text. Consider context. 4. What can you deduce about American culture in general by looking at these ads? How should the target audience or public react to this ad?

2.ORGANIC LEARNING

• Now might one best implement organic learning into a standard academic setting? In other words, what strategy, or strategies, might a person use to apply organic learning to his or her studies while in a standard academic model? Make sure you have a working understanding of what Feldenkrais means by "organic learning." It will help to compare and contrast standard academic learning with organic learning so as to have a grasp on the concepts. By practicing that critical thinking technique, you'll be able to flesh out more of what he means, thereby more readily applying organic learning to the academic context. Be specific. For example, an entire essay might be written about applying organic learning within a single discipline, such as mathematics. One might even derive an essay about applying organic learning in a physical education class given Feldenkrais's emphasis on body movement.    

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