Richard Branson and the Virgin Group

    1.What common resources and capabilities link the separate Virgin companies?    (30%)Instructor hints: it is not culture nor structure2.Which business if any should Branson consider divesting? What criteria should he use in deciding what new diversification strategy to pursue? (40%)Instructor hints: Do BCG founded in slide 179 "but financial records are not available!!", must include a note saying that "since the unavailability of the financial records we cannot predict the future expansions and include your reasoning" 3.What changes in the organisational structure and management systems of the Virgin Group would you recommend? (30%)Instructor hints: it mean what it your recommendation.