Case Study 1. Suppose you are a marketing consultant hired by Aeropostale, a clothing company, to develop a sales promotion campaign to turn the business around. To learn about the retailers challenges, read"Pressured by Newer Entrants Like H&M and Forever 21, Aeropostale Files for Bankruptcy Protection." 2. Using the tools described in Section 16-6b and in the "9 Sales Promotion Examples" article in the lesson,write an essay proposing three different sales promotion ideas based on the information in the box below. 3. Your essay must include an introduction, body,and conclusion, and address all relevant parts of each question. At a minimum,you must cite the textbook. Make sure to cite any references you use Proper Citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Case Study Questions Propose three different sales promotion ideas you believe would lead customers back to Aeropostale. When choosing your promotions, consider the typeof buyer you wish to attract, as shown in Exhibit 16.4 on page 298 of yourtextbook. State specifically the type of buyer each sales promotion would likely draw. Explain your answers.
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