What are three sales promotion strategies? Compare and contrast the three strategies and use one product to
illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four
major types of selling (trade, retail, telemarketing, and e-marketing).
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and
more [Electronic version]. https://content.ashford.edu/
Sample Solution