Sealy Mattress Company and Viking Furniture

Step 1: Review the defining characteristics of the three different types of mer gers: horizontal, vertical, and conglomerate.

Step 2: Examine the list of five possible mergers below. Indicate whether each is horizontal, vertical, or conglomerate. Be prepared to defend your answers.

Nike Corporation and Reebok:

and Kodak:

Sealy Mattress Company and Viking Furniture:

State Farm and Geico:

Dow Chemical and Revlon:

Step 3: Develop your own example for each type of merger:

Conglomerate

Horizontal Vertical

Sample Solution