Select two successful global consumer brands from two different sectors [Food: Ferrero - Fashion:

Check paper details, thank you. Paper details: Select two successful global consumer brands from two different sectors [Food: Ferrero - Fashion: Versace] and: a) analyse, compare and contrast their respective trajectories to success in" rel="nofollow">in their home country and also the major features of their successful in" rel="nofollow">internationalisation. b) Evaluate their current and future appeal to currently served and possible future market segments. Present your analysis in" rel="nofollow">in a MANAGEMENT REPORT, and use analytica approaches you feel relevant, with references to academic or empirical sources. Your work should in" rel="nofollow">include the followin" rel="nofollow">ing broad content elements: the proportion of each and the style of the presentation are for you to decide: - perform an analysis of the brand in" rel="nofollow">in its home market, in" rel="nofollow">includin" rel="nofollow">ing identification of the KEY COMPONENTS OF brand equity, consumer cultural resonance, brand positionin" rel="nofollow">ing and competitive strategy. Use any frameworks you feel useful and take note of the historical evolution of the brand in" rel="nofollow">in its home country and major foreign markets. - note any major difference between the brand positionin" rel="nofollow">ing in" rel="nofollow">in its home market and in" rel="nofollow">in a selection of foreign markets it also serves; - Compare and contrast the key differences in" rel="nofollow">in the marketin" rel="nofollow">ing environment of the two brands, in" rel="nofollow">includin" rel="nofollow">ing cultural, political, legal economic, and technological differences, and notin" rel="nofollow">ing any notable differences in" rel="nofollow">in ideologic appeal (see Holt and Cameron, 2010); - Based on your analysis of the two brands, outlin" rel="nofollow">ine a brand strategy for the future growth trajectory of each brand. You should offer outlin" rel="nofollow">ine brand positionin" rel="nofollow">ing, and marketin" rel="nofollow">ing strategy plans for each, explicitly considerin" rel="nofollow">ing environmental threats as well as opportunities. Focus on the home country but also offer suggestions for future growth in" rel="nofollow">in selected in" rel="nofollow">intenational markets; - The respective brand strategies should in" rel="nofollow">include a discussion on the key components of the brand and its structure that you would retain" rel="nofollow">in and keep standardised as again" rel="nofollow">inst those that you would adapt or customise to suit sleected in" rel="nofollow">international markets; - your recoomendations must be able to clearly establish how the marketin" rel="nofollow">ing programmes will be able to support the core components of your brand structure, in" rel="nofollow">in the context of your overall brand strategy and architecture. Please ansure any recommendations you provide are supported by rationale and justification. Key facts and opin" rel="nofollow">inions also need to be supported by evidence. Referencin" rel="nofollow">ing is a requirementm and where material is bein" rel="nofollow">ing quoted from elsewhere, it must be aknowledged. Assignments are submitted to TurnItIn, the onlin" rel="nofollow">ine plagiarism detection system.