You are to create sales presentations and a selling plan focused on selling a deeper Nike partnership with a
retail entity; this includes expansion of breadth of product as well as deepening the relationship between Nike
and the retail entity. I also add an example file down below please
Part II: Selling Plan (50 Points; Group Grade)
o The purpose of the selling plan is to prepare your team for a successful sales call. The selling plan should
include: customer value proposition, customer benefit proposition, competitive comparison, delineation of
promotional support elements, and solution quantification.
o Each team should submit one team assignment / selling plan (approximately 5-8 pages)
The format of the plan can be bullet pointed or written (like a term paper); if you plan on using bullets , please
make sure ALL information is present and you give more than “highlights”.
o Points will be deducted if you do not follow the format given in the PART II SELLING PLAN section of this
document; points will also be deducted if the names of your group members are not clearly identified on the
paper.
Sample Solution