Service Line Development for MBA Healthcare Management course

Service Line Development for MBA Healthcare Management course Order Description Introduction: Organizations periodically seek to establish a new line of business or improve performance of an existing one. You should understand the marketplace as well as the internal environment, and how both may impact the ultimate success of the organization’s service line. Using the “Service Line Development Case Study,” you will assess the viability of developing one of the following new service line: • Orthopedic center You will assume the role of a CEO in a healthcare facility. The CEO is tasked with developing a new service line. You will present the findings to the board of directors for buy-in and approval. Task: A. Determine the feasibility of one of the proposed service lines in the attached “Service Line Development Case Study” by doing the following: Paper should be broken out into each of the following sections. A1. Evaluate the demand for the new service line in the market area defined in the case study. A2. Analyze how current international healthcare trends could be incorporated into the development of the new service line. A3. Discuss the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line. A4. Analyze the financial and operating data to determine the financial feasibility of instituting the new service line. A5. Discuss how to target and market to physicians to secure referral services. When you use sources, include all in-text citations and references in APA format. Note: When bulleted points are present in the task prompt, the level of detail or support called for in the rubric refers to those bulleted points. Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section. Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.