Create and pitch a unique pizza dish for the new SSU pub at the HMC campus. The pizza should:
· Exemplify Sheridan’s commitment to creativity by being unique and original in comparison to other pizza options around campus and, more broadly, Mississauga
· Affordable so that it appeals to Sheridan students and their budgets
· Appeal to Sheridan faculty and staff
· Be prototype table in Brandon’s kitchen
And it’d be nice if the pizza could:
· Reflect Sheridan’s and Mississauga’s cultural diversity
· Attract non-Sheridan customers from Square One
Clarification: The Reception of Pizza Novelty (9 November 2022)
Step 1: Determining Pizza Novelty
We begin the clarification process by establishing what constitutes pizza novelty in the marketplace. To do this, we’re going to analyze a couple of case studies.
Attributes of the Classic Pizza
Briefly outline the key attributes and characteristics of the ‘classic’ pizza. Add additional bullets for each major point.
· Classic dough (simple dough)
· Mozzarella cheese
· Pizza sauce
What are the attributes and characteristics of highly novel pizzas currently in the marketplace? Add more bullet points as appropriate.
· Paneer
· Coriander
· Pickled ginger
· Avocado
· Squid pizza
Resistance to Novelty
What are some common reasons people reject novel pizza dishes (such as pineapple on pizza)? Add more bullet points as appropriate.
· People who do not like pineapple on pizza usually say that it’s because it goes against pizza tradition, since most people think that fruit ( tomatoes excluded) does not belong on a pizza over the years, a lot of different meals have gotten a bad rap. Some examples include kale caesar salads, cake pops, and avocado toast.
· Some people tend to oppose changes generally including changes meant to improve quality on the basis that the new product does not meet the traditional standards
· Novelty for some individuals in corrupting the culture that shaped the preparation of the pizza dish. A good example is the Italian pizza where novel pizza that do not have the initial components is highly opposed
Sample Solution