You see them everywhere! Short-term sales incentives are used to encourage the purchase of a product or
service. Let's see what creative, interesting, effective, or just simply off-the-wall sales promotions are observed
in the market. Then, try your hand at B-to-B sales…and create a pitch to showcase your peer's brand in an
upcoming Super Bowl commercial.
Instructions:
Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand
manager and in your discussion post, describe the target audience (i.e., consumer promotion or business
customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer
“rises above” the promotional clutter?
Sample Solution