Situation Analysis of PurTrek

1. Company Analysis of PurTrek: trekking pole & water purifier -- Mission Statement, SWOT Analysis, Competitive Advantage, Market Position b. Competitor Analysis (2-3 top competitors in your product segment) -- Mission Statement, SWOT Analysis, Competitive Advantage, Market Position Target Market (for each company) The Competitors are (CamelBack, Black Diamond, Trailshot) -"Black diamond" offers and standard aluminum pole with a total extended length of (41-55 inches). and a collapsed length of (15-16 inches) -CamelBak: Backpacks and Water Bottles - Trailshot Water Filter: a pocket-sized water filter c. Industry Analysis of PurTrek's Industry (Outdoor Industry) (PEST) --- Political/Legal environment, Economic environment, Social/Cultural environment, Technological environment Graded on thoroughness, creative presentation of information where appropriate (ie. SWOT)

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