Six Segments of the General Environment Affect on Industry and its Firms.

• Identify how the six segments of the general environment affect an industry and its firms. • Identify the five forces of competition. • Analyze the external environment for opportunities and threats that impact the firm. • Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness. • Use technology and information resources to research issues in business administration. • Write clearly and concisely about business administration using proper writing mechanics.                  

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