Small Business Management Case study
Small Busin" rel="nofollow">iness Management Case study
Order Description
1)Psychographic Segmentation of the Self-employed:
An Exploratory Study
2)Small Busin" rel="nofollow">iness Management: Launchin" rel="nofollow">ing and Growin" rel="nofollow">ing Entrepreneurial Ventures
- 16.Edition - 2012
Justin" rel="nofollow">in G. Longenecker, J. William Petty, Leslie E. Palich, and Frank Hoy
Those are two sources that apply and if you fin" rel="nofollow">ind others please keep in" rel="nofollow">in min" rel="nofollow">ind to base it off these two.
Theory-to-Practice Exercises #1 (20 Total Poin" rel="nofollow">ints)
There will be two case studies due in" rel="nofollow">in the course, at the end of Weeks #3 and #6 respectively. These cases are designed to demonstrate your ability to of puttin" rel="nofollow">ing theory-in" rel="nofollow">into-practice. You will be given a case study, and you will dedicate 2-3 pages to answer the questions posed by the professor. Your responses should be supported with citations from other to support your conclusions. Don’t be in" rel="nofollow">intimidated by the scholarly soundin" rel="nofollow">ing titles…these are cases related to practical small busin" rel="nofollow">iness issues you will face as a small busin" rel="nofollow">iness owner. The cases are:
Please review the attached article first and answer the followin" rel="nofollow">ing questions within" rel="nofollow">in 2-3 pages. Adhere to APA format and support with citations as needed:
Kenney Wein" rel="nofollow">instein" rel="nofollow">in 2010.pdf
1)Thin" rel="nofollow">ink about your own entrepreneurial ambitions and talents. Do you see yourself as an Exemplar, General, Mom & Dad, or Altruist. Please explain" rel="nofollow">in your choice.
2)Please provide an example, other than those identified in" rel="nofollow">in the paper, of an Exemplar. Briefly tell this entrepreneur’s story. What is the secret to his/her success.
3)What category do you believe most busin" rel="nofollow">iness owners fall in" rel="nofollow">into? (Note: This will research small busin" rel="nofollow">iness ownership statistics from the Small Busin" rel="nofollow">iness Admin" rel="nofollow">inistration or other reputable sources).
4)Thin" rel="nofollow">ink about the subject of your Entrepreneur Interview. What category do you believe he/she falls in" rel="nofollow">into? Please explain" rel="nofollow">in your rationale.