John is a website designer in the marketing department of a local sporting goods manufacturer. He has
been given the task to design the annual product catalog that will be sent to 10,000 customers. His
deadline to go to print is one week from today. He started this project 2 month ago, but isn't as far along as
he should be. He needs to work with the product manager to get final pricing but the product manager
hasn't provided it him yet. John recently purchased a new iPhone and enjoys trying new apps on it at
work. Usually the most valuable use of your time is just to spend it with your family or to read a good book
rather than watching television. At other times, the most valuable use of your time will be to socialize; to
get together with family and friends whose company you enjoy so that you can relax and de-stress. So,
John also has a new girlfriend and they enjoy meeting for lunch at least twice a week. Sometimes lunch
hours get extended because they are having so much fun.
John's sales manager needs to review the catalog at least twice before it can go to print. John has still not
given him the first draft so he can edit and identify any needed changes. John really enjoys taking the
product photos and working with his photo editing software. In fact, he enjoys that task so much that he
spends far more time than he should getting the photos for the catalog to look ‘just right.' Overall, we
know that a great life is one that is in balance. If you spend sufficient time preserving and enhancing the
quality of your relationships, you will find that you get more joy, satisfaction, and fulfillment out of your
work; you'll find success. You can become more efficient with time management techniques, but it won't
do you any good if you just become more efficient at doing something that is meaningless to you. Greater
efficiency will simply increase your sense of alienation, frustration, and anxiety.
Based on the scenario: Identify the SMART goal in the case, and explain if it is a SMART goal?
Sample Solution