Work Experience
Social Media and Content Specialist
Iovate Health Sciences International Inc - Oakville, ON
February 2015 to Present
Oakville, ON February 2015 - Present
• Led a team of 15 social media influencers and brand ambassadors utilized to support dozens of social media
campaigns as well as general brand awareness
• Experience with planning and executing on site social media activations and digital content creation at photo/video shoots with high profile professional athletes including Rob Gronkowski, Russell Westbrook, Danica
Patrick and more
• Utilized a variety of Instagram growth strategies to facilitate a 300% growth in followers and average engagement
per post with less than $5000 of ad spend over the course of two years
• Coordinated multiple live Tweet Chats with high profile professional athletes garnering millions of brand
impressions
• Responsible for the daily community management of multiple brands across 8 social media platforms with hundreds of thousands of followers while maintaining a sub 3 hour average response time
• Created high quality digital content both independently and with internal creative teams consisting of graphic
designers, photographers and videographers
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