Social Media Branding

Social Media Brandin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Order Description FINAL RESEARCH PROJECT REPORT EVALUATION WILL BE BASED ON THE FOLLOWING ISSUES: Please read carefully because your fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal exam questions will be also based on those issues. 1-Fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal Research Report Format: The content of the report should in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include the essential parts of a report like Title Introduction (Broad Problem Area, The reason of makin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing such a research and the importance of the topic for the stakeholders who are in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">interested about the fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings) Literature Review. Background in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information. Previous fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings about the topic. Refer the lecture notes titled as “How to write a literatüre review”. Please remember that in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your project title and article review homework, you have been asked to answer some questions. The answers of these questions are the basic issues you should consider while evaluatin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the literature about the topic. Theoretical Framework (Refer to lecture notes, Theoretical framework is buildin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the logical reasonin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing between the variables (factors, dimension) related with the problem you are in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">investigatin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. Methodology ATTENTION PLEASE: This part (methodology) of your project is just goin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to be designed but not actually needed to be applied. However you do not need to collect the data either from primary or secondary sources and conduct the research. Just briefly explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in what to do at each step of the research design phase. Type of the research as exploratory, descriptive or causal, type of the hypothesis like correlational or comparative by justifyin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the reason of your choice. Data Collection and Analysis: Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how the data is goin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to be collected and which statistical analysis is appropriate to use for testin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing your hypothesis. Conclusion (Discussion, comments). Make conlusions as if you have supported or not supported the hypothesis. Based on the expected fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings make some conslusion, discussion and comments. 2- References: References should be up to date. You should have read articles related with your topic and those articles should have some research so that you can evaluate a similar research done on the same topic. 3- Research Process and Research Design steps should be clearly explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ined in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the research report. Research project evaluation criteria (10 pts) Is there a clear, precise defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition of the problem. Is the solution provided by the study will have any implication to the related parties. (parties like Marketers, HR people, C level, Government units, etc.) (15 pts)Is there a literature survey, evaluation of the previous researches with respect to the variables that have been in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">investigated, with respect to the research methodology used. In this section, I should be convin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inced that you know what you are doin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and you are equipped with the min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inumum necessary in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information about the topic that you are in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">investigatin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. (10 pts) Theoretical framework: Are the variables clearly identified and the relationship between them are stated dependin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on the knowledge gathered through literature survey and dependin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on your logical beliefs. (15 pts) Hypothesis generated dependin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on the theoretical framework? Develop as much hypothesis as possible. Try to formulate comparative, correlational hypothesis Please do not FORGET that you are not goin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to apply the research you have designed but you are responsible to design (PLAN) the research. In other words just explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how to conduct the design part of the research. As you are not responsible for makin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the empirical research, what is important for me will be the quality of the hypothesis that you can state. Quality means the variables mentioned in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the hypothesis are operationally defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ined (measurable) so that the hypothesis can be tested. Notice that hypothesis are the propositions which are stated at empirical level. (15 pts) Design of the research: You should absolutely have somethin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to tell about every component of the research design. What is important for me is whether you are aware of every component of the research design and able to select among the alternatives of each component dependin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on your purpose of the study and your problem defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition. You should plan the design phase as good as possible. Whether you can achieve or not, at least your plan should be as close as possible to perfect scientific research design. If you know how a rigorous (serious) scientific research is conducted than you can easily realize the applicability of the research design. In other words what you can do and what you can not do actually so that you will be aware of the limitations in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your research. (10 pts) Operational defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">initions of the variables that are used in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in hypothesis (10 pts) The method of data collection should be determin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ined and the statistical analysis that is planned to be applied should be explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ined. You may explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the method of analysis by hypothetical examples. (5 pts) If the data is planned to be collected through questionnaire, not the whole questionnaire but some example questions with the appropriate scales should be given as example. (10 pts) Types of fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings expected to be found? Like a positive or a negative association, higher or lower sales level, more or less satisfaction. In accordance with your hypothesis, discuss about the fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings you expect to fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ind as a result of the analysis. P.S: Please only use the sources I uploaded.