In the role of an external consultant you have been requested to thoroughly research London museums and art galleries in order to investigate the sector’s adoption of social media and determine how it has transformed the way the sector* interacts with its stakeholders, that is, its employees, partners, customers/clients, suppliers and other parties.
The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks by London museums and art galleries and recommends a comprehensive social media strategy.
Your report should include in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user generated content.
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