Company https://laillusions.com/?gclid=Cj0KCQiA48j9BRC-ARIsAMQu3WSQqx5ZsdSxt3Yelbtm47RhOkjC1VJQmP2_Ej4-7W6kuw0X1J45BrYaAm-bEALw_wcB
Instagram https://www.instagram.com/museumofillusions.usa/
Identify the target market (be specific and as detailed as possible by providing demographics, behavior patterns, psychographics, and geography).
Monitor the social media for this company for 5-7 days. Ideally, look at at least two platforms, if available (LinkedIn, Facebook, Twitter, Instagram, etc.).
Complete a daily journal for 5-7 days. List the platform, and give an example of 1-2 social media posts each day. At the end of each day, provide your analysis of how this brand is interacting with the target market via social media.
Write an analysis that interprets your overall journal. Include items such as:
The target market description.
What is your assessment of the overall impact of social media use for this brand?
Is the message consistent with other forms of communication from this brand?
Do you feel they should do more/less with social media? Why?
Was the platform that you monitored appropriate to reach the target market? Would you recommend other platform(s)?
Sample Solution