Begin by selecting a social media platform and learning the platform’s advertising tools. Hootsuite and similar services also provide detailed lessons. Then, come up with a product, service or brand, real or imagined, that you would like to promote. Select a campaign goal, such as driving traffic to your site, maximizing responses (such as clicks, likes or comments), maximizing shares, prompting user actions (such as email sign-ups, downloads, survey responses) and generating sales. Determine the optimal audience for your product or brand. Use your social media tools to target that audience and execute your campaign. Track the results. Adjust aspects of the campaign based on the results (including ad or site design, target audience, response type, etc). Document evidence of your work and curate a portfolio of your campaign.
Then, write a reflective case study of your campaign.
Sample Solution