Social Media Strategy
Conduct a social media audit:
Salts social media accounts are: Instagram: @findsalt
Facebook: findsalt
Twitter: @find_salt
Snapchat: @findsalt ( but they’re not really active on it)
Mention their usernames in the report, number of followers, likes, etc
Check online review sites about the restaurant such as Zomato.com
On Brand:
Include mentioning if their profile is projecting the brand value/story
In this part also mention what is their goal of using social media
Mention if people are liking and commenting on their posts also on social media and how they’re interacting with their customers if they are.