Explain the difference between B2B and B2C markets.
List three ways mobile can influence the purchase decision.
Evaluate a retail strategy using a case study business.
Discuss the impact of social and mobile technology on pricing strategy: pricing considerations, methods, and
consumer response to pricing strategy.
Name and explain the 6 integrated marketing communications tools presented in Exhibit 6.2.
Discuss the 6 types of consumer promotions (Exhibit 6.3).
What have you discovered so far in the textbook readings or Hootsuite training that will be the most useful to
you professionally?
Sample Solution