Social responsibility of two companies

 


Imagine that you have been hired as a consultant to investigate the social responsibility of two companies, TOMS Shoes and Ben & Jerry's. Your manager finds both of these companies to be inspirational. She would like the SNHU Pet Supply Company to become more socially conscious and has asked you to investigate what TOMS and Ben & Jerry's are doing. You are responsible for researching how their socially responsible practices impact the companies and their customers. Your manager would like you to suggest how the SNHU Pet Supply Company can become more socially responsible and make ethical decisions.

create an opinion brief about the two companies and suggest a social change for your company. Support your response and suggestions using evidence from the course, such as the definition of social responsibility found in your readings.


Socially Responsible Efforts: Describe each company’s efforts to promote ethical and social good.
Benefits: Describe the organizational benefits from adopting socially conscious policies and practices.
Socially Responsible Policy: Suggest one socially responsible policy that the SNHU Pet Supply Company could put into place. Explain how this would benefit the company and its consumers.
 

Sample Answer

 

 

 

 

 

 

 

To: Manager, SNHU Pet Supply Company From: [Your Name/Consulting Firm] Date: July 30, 2025 Subject: Social Responsibility Benchmarking: Lessons from TOMS Shoes & Ben & Jerry's

 

Opinion Brief: Socially Responsible Companies - TOMS Shoes & Ben & Jerry's

 

Dear Manager,

As requested, I've conducted an investigation into the social responsibility practices of two companies you find inspirational: TOMS Shoes and Ben & Jerry's. Both companies exemplify the concept of social responsibility, which, as defined in our course readings, refers to "a moral obligation on a company or an individual to take decisions or actions that is in favour and useful to society." It's about businesses integrating social and environmental concerns into their operations and interactions with stakeholders, aiming for a balance of economic, environmental, and social imperatives – often called the "Triple Bottom Line." My research highlights how their commitment to these principles has significantly impacted their brand, customer loyalty, and overall business success.