Social Trends

Describe any pertinent current trends in the social climate such as: lifestyle trends; demographics; consumer attitudes and opinions; media views; legal outcomes affecting social factors; brand significance, company image attitudes, consumer buying patterns; impact of and identification of role models or idealized organizations, major events and influences; buying access and trends; ethnic/religious influences; advertising and publicity impacts; and ethical issues. Note you do not have to include everything on this list – only identify and analyze the trends pertinent to your industry.