Please click on this link and it will take you to the site where the case study is located. Using the knowledge you gained in the Data Driven Decision Making courses about decision making conduct an analysis of the case. Use all of the information given in the case study. It is quite a lot of information. Discuss the the following:
- What is Ella Peinovich's dilemma?
- What are the challenges and opportunities entrepreneurs and startups face when scaling an early-stage success in an emerging market
- What are they using in terms of data and how it's being used to drive their actions?
- Discuss the costs and benefits of saturating a current market versus expanding to new markets.
- Discuss researching and diversifying a product line vs. pushing it out more widely.
- Analyze the impact on the organization, the workers, leadership, and the customers.
Remember that all the deliverables in this course are to be APA styled with all that requires. The body of the paper should be at a minimum of three pages in length. You must have four (4) peer reviewed journal references. Include a title and reference page. An assignment link will be available within this week's content so you can upload your deliverable.
You can use this link to access the Case Study:
https://mitsloan.mit.edu/LearningEdge/Leadership/sokojewelry/Pages/default.aspx
Sample Solution