- Required: Please refer to the Product/Brand Life Cycle Mini Lecture along w/ reading Chapter 4 to help answer the following required questions.
Choose and state the sport or product/service that you would describe as being in the decline stage of the product life cycle (Ex. for sport: horse racing; Ex.
for product/service: Russell Athletic: https://www.russellathletic.com/).
Explain why you believe it is in the decline phase, and then develop and describe a strategy to extend the product life cycle of the sport or product/service (ie
– getting it back to growth/starting a whole new cycle). - Required: Read "A New Pitch: Building an Innovative Sport Organization Through Sport Employees" from your required readings. From the case, please
answer the following questions that relate to Module 2:
What can Ben learn about building creativity in his employees from LAFC and the Golden Knights?
The Comets’ ownership will want to see progress. Assuming this program is successful, what could Ben offer as evidence that the Comets’ utilization of job…
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