Sport Media and society

Order Description With reference to the 2018 Winter Olympics, select a sample of at least 5 online media-texts that each contain a minimum of 25 audience comments each. First, discuss how issues such as national identity, gender, racism and eSports that are selected by British media to become news are presented to audiences using a framing approach. Second, discuss on the basis of audience comments how audiences ‘read’ these media-texts by (re)creating their own frames.    

Sample Solution