Sports/Advertising/Media- Analysing A Social Media Sports Campaign

Sports/Advertisin" rel="nofollow">ing/Media- Analysin" rel="nofollow">ing A Social Media Sports Campaign Order Description You have been asked to prepare an analysis of a social media sports campaign for your company’s board of directors. This comprises a 1500 - 1800 word report analysis of how this campaign functions drawin" rel="nofollow">ing on the material provided in" rel="nofollow">in Weeks 1- 8 of the unit – its strengths, its weaknesses, how it engages with the fans and the major strategies employed. What you will need to do: Select an onlin" rel="nofollow">ine sports campaign to analyse. (Remember: you are lookin" rel="nofollow">ing at one particular campaign across multiple social/onlin" rel="nofollow">ine media.) The campaign must be across at least two onlin" rel="nofollow">ine/social media platforms. You need to provide examples of the campaign in" rel="nofollow">in your analysis. You MUST in" rel="nofollow">include copies of, or lin" rel="nofollow">inks to, at least 75% of the campaign material you are analysin" rel="nofollow">ing in" rel="nofollow">in your submitted work. Your analysis must take the form of a report, fully researched, referenced and supported by academic theory and secondary evidence. Your analysis must demonstrate: A detailed knowledge of the campaign, familiarity with the various theories we have covered and how to use them productively (25 %) An understandin" rel="nofollow">ing of how multiple social media platforms are utilised for promotion and brandin" rel="nofollow">ing as part of your analysis (25%) Evidence of research both in" rel="nofollow">into the campaign itself (in" rel="nofollow">includin" rel="nofollow">ing strengths and weaknesses) and the academic literature that in" rel="nofollow">informs your understandin" rel="nofollow">ing of the campaign (35%) Academic writin" rel="nofollow">ing and style (15%) Readin" rel="nofollow">ings and Resources: Example of a major sportin" rel="nofollow">ing organisation social media hub - AFL Social Hub https://www.afl.com.au/news/afl-on-social-media Some excellent ways to utilise social media as part of a sports campaign Cassilnelli, A '6 sports marketin" rel="nofollow">ing campaigns that embraced social media' viewed 20 June 2016 https://www.postano.com/blog/6-sports-marketin" rel="nofollow">ing-campaigns-that-embraced-social-media A comprehensive selection of readin" rel="nofollow">ings - Clearin" rel="nofollow">ing House for Sport 'Social Media and Sport' viewed 20 June 2016 https://www.clearin" rel="nofollow">inghouseforsport.gov.au/knowledge_base/organised_sport/sports_admin" rel="nofollow">inistration_and_management/social_media_and_sport Littleton, T 2016 'Social sports: Four ways sports can engage and entertain" rel="nofollow">in on social media', HuffPost Tech June 26 https://www.huffin" rel="nofollow">ingtonpost.co.uk/tamara-littleton/social-sports-four-ways-s_b_10627276.html Thompson AJ, Martin" rel="nofollow">in AJ, Gee S & Eagleman, AN 2014 'Examin" rel="nofollow">inin" rel="nofollow">ing the development of a social media strategy for a national sports organisation' in" rel="nofollow">in Journal of Applied Sport Management vol 6, no 2 pp 42-63 (you will fin" rel="nofollow">ind this in" rel="nofollow">in attached file - 'social media strategy resource' ) Current and Upcomin" rel="nofollow">ing Events in" rel="nofollow">include: AFL Women's Football (currently bein" rel="nofollow">ing heavily promoted) Australian Baseball League (season begin" rel="nofollow">innin" rel="nofollow">ing November) EPL (current/ongoin" rel="nofollow">ing) Hyundai A-League (current) KFC Big Bash League (Begin" rel="nofollow">ins in" rel="nofollow">in December)) Major League Gamin" rel="nofollow">ing (ongoin" rel="nofollow">ing) Melbourne Sprin" rel="nofollow">ing Racin" rel="nofollow">ing Carnival (recently completed) NFL (current/ongoin" rel="nofollow">ing season begin" rel="nofollow">ins 9 September) UEFA Champions League (current/ongoin" rel="nofollow">ing) UEFA Europa League (current/ongoin" rel="nofollow">ing) UFC Melbourne (November) Australian Tennis Open (January)