- Introduce the organization: basic facts and brief history Pg. 14
- Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database Pg. 25
- Who has succeeded and failed in the industry? What are the Critical Success Factors (or KSF)? Pg. 38
- What political/legal forces affect the industry? Pg. 55
- What economic forces affect the industry? What is the market structure? Pg. 62
- What social forces affect the industry? Pg. 81
- What technological forces affect the industry? Pg. 87
- What is the current firm-level or corporate-level strategy? Pg. 141
- What is the current business-level [generic] strategy? Pg. 172
- What is the organization’s financial position and financial strategy – how do they make and invest their money? Pg. 194
11./12. What are the organization’s Strengths and Weaknesses? On what competencies should they build? Pg. 215
13./14. What are the organization’s Opportunities and Threats? How should they address or overcome them? Pg. 217 - What strategic alternatives are available to the organization?
Sample Solution