LO 1 Obtain and interpret information relevant to an analysis of a firm's business environment.
LO 2 Assess the impact of government on the structure and operation of a business organization.
LO 3 Demonstrate an understanding of the impact of changes in the business environment on
business organization and activity.
Task requirements
Using CW1 and feedback received from the lecturer you are to complete the following paper for your portfolio:
Paper 2 (CW2): Based on the key drivers identified in CW1 and its PESTLE analysis. This paper should
consider a SWOT analysis, as well as examine the ways in which these key drivers can impact upon TWO of
the firm's functional areas such; Marketing, HRM, Operations, Finance, and R&D.
Referencing and research requirements
Please reference your work according to the Harvard style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R., and Shields,
G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan.
Sample Solution