With the US market becoming saturated and increasingly competitive, Starbucks began its global expansion in the 1990s, as did many other US companies. Encouraged by Wall Street to maintain/ increase its formidable growth rate, the written case describes how international expansion has helped the company, but rushing the process has also brought challenges. According to the video case, Starbucks believes that corporate social responsibility (CSR) is an important part of the company’s everyday business as it strives to meet its financial goals while “living its corporate values”.
Once you have read/viewed and studied the case discussion materials, located in the corresponding Module, there are different topics posted for you in your designated group discussion forum. Please read ALL of the topics and any student postings. Choose any FOUR topics to post your insights and observations.
Describe some of the uncontrollable elements that Starbucks has encountered during its global expansion.
D 3:
Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.
D 9:
As Starbucks continues to expand globally, what do you think the company should do to ensure that it will maintain its socially conscious focus?
D10:
Describe your key learning from the Starbucks case.'
Sample Solution