Answer the following questions based on the Starbucks video case ( d1-7 are my responses to the question). Based on the case study and the Video
Discussion Topic 1:
Describe Starbucks overall global expansion strategy. What might be some marketing factors/ strategies to consider to mitigate their risk when entering new markets?
Discussion Topic 2:
Describe some of the uncontrollable elements that Starbucks has encountered during its global expansion.
Discussion Topic 3:
Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.
Discussion Topic 6:
Based on the video case, describe how Starbucks CSR activities are decided and undertaken.
Discussion Topic 7:
Describe the role of the Green Team? What do you think about this idea?
Sample Solution