What does Starbucks sell and why are people willing to pay for it?”
At a minimum your answer should address the following:
If I tell you Starbucks product is not coffee; then, what is the product?
Identify and explain all the tangible and intangible attributes of the product. Cite at least two feature-function benefit examples of Starbucks offering.
Give your opinion as to why people are willing to pay more at Starbucks
Sample Solution