For the network and time period to which you are assigned, do the following:
Locate (in zap2it.com, Broadcasting & Cable magazine, or other credible source) the
NTI ratings and shares over a four-week period beginning with the start of the fall
television season next week.
Also locate the ratings and shares over the same time period for the other major English-
language broadcast networks (ABC, CBS, FOX, NBC, and CW).
And, locate the ratings and shares for each program for the entire evening on your
network over the same period.
Include each in your report. Now, you are prepared to address the following items:
What is the target audience demographic for your time period and network? Document
this target by examining characters in series, story lines, and advertisers. Are there other
networks completing for this same audience during your time period?
Examine the entire prime time schedule for your network that evening. Are there any
strategies designed to enhance inheritance effects evident? How does the programming
in your time period on your network compare to the lead-in and lead-out?
Examine the ratings/shares trend over the four weeks for which you have data. Are the
ratings consistent, or is there a trend? Offer an explanation for trends or anomalies.
Sample Solution