Start-up Report (EasyJet)

    Order Description   Write a report of 1500 words (± 10%) on an existing start-up from any industry and in any country. However, before choosing the start-up, make sure you are absolutely sure that you will be able to gather the required information about the firm. The report should cover the following sections: 1. The Entrepreneur - 2. The Firm – briefly explain what the company does and why do you think the business has the correct product and how does the discussion on Opportunity fits in this business idea.   3. The Industry-Refer to the content of Chap. 5. Industry Analysis. Apply Michael Porter’s Five Forces model on the chosen firm and analyse why you think a certain force is high or low. 4. Business Model - Discuss the start-up’s business model (Chap. 6). Research the following four elements of the business plan – a) Core Strategy, b)Strategic Resources, c)Partnership Network and d) Customer Interface. This discussion should be to the point and not very long. 5. Growth Strategy- Analyse if the firm has chosen internal, external or a combination of both for its growth strategy. Also discuss the potential advantages and disadvantages of the chosen strategy.