What is the STP Process? Explain the importance and role of each of the three steps. Include your attempt at a
Perceptual Map for a favorite brand.
Your response must be a minimum of 1,000 words, not counting a title page/reference page.
A minimum of 4 academic/scholarly sources must be used.
Textbook source for STP Process is below:
Marshall Greg W., and Mark W. Johnston (2019). Marketing management, 3rd edition.
New York: McGraw-Hill Education. ISBN-13: 9781259637155
Sample Solution