Strategic Analysis Report: Krispy Kreme Doughnuts

Following topics and issues should be covered in your project:

1. Company’s history, vision, and mission.
2. Analysis of the company’s macro (general) environment (PESTEL analysis)
3. Analysis of the micro (industry) environment (Porter’s Five Forces Framework)
4. Analysis of the internal environment (operations, marketing, HRM, finance, IT)
5. Evaluation of distinctive competencies and competitive advantage (if any!) of the company and its sustainability
6. Overall strategy and strategic direction of the company
7. Conclusions and recommendations emerging from your report
8. Your learning from this project
   Structure of the Project
9. Executive summary: One page summary explaining aim(s) of the project, methodology, key findings of the project, emerging conclusions, and recommendations.
10. Table of contents: This should show main sections and their page numbers.
11. Introduction and methodology: This section should introduce the project, its aims, and sub-sections. Concerning your methodology, you are required to explain how you collected the data about the company.
12. The history of the company, its mission and vision: In this section, you should explain the company’s history, mission, and vision. You should also comment the company's history, mission, and vision.
13. Analysis of the general environment: In this section, you should clearly present your PESTEL analysis’ findings. In other words, you should be able to explain and evaluate how developments in the general environment may now and in the future influence the company. In this section, you should be able to list and discuss main opportunities and threats to this company.
14. Analysis of the task environment: In this section, you should clearly present Porter’s Industry Structure (industry) analysis findings. In other words, you should be able to explain and evaluate how developments in the task (industry) environment (competitors, suppliers, buyers-customers, substitutes and new comers) may impact the company. Overall, in this section, you should be able to list and discuss main opportunities and threats to this company from the task environment.
15. Analysis of the internal environment: In this section, you should explain and evaluate the internal environment of the company. In particular, you should discuss strengths and weaknesses of the company in terms of operations, marketing, HRM, finance and IT. In this section, you should be able to list and discuss main strengths and weaknesses of this company.
16. The company’s resources, competencies, distinctive competencies, competitive advantage (if any!), and its sustainability: In this section, you should explain the company’s strategic resources, competencies, and distinctive competencies. Finally, you should be able to identify and discuss whether the company has any competitive advantage and whether this competitive advantage is sustainable.
17. The company’s overall strategy, its strategic direction, leadership, main problems, and challenges: In this section, you should explain what the company’s overall generic corporate, business, and functional strategies (where appropriate) are and explain the company’s overall strategic direction and leadership. Here you should also discuss and evaluate strategic problems and challenges that the company currently faces or may face in the future.

Sample Solution