Strategic Analysis Report on Cobra Beer

Strategic Analysis Report on Cobra Beer The Report must cover the followin" rel="nofollow">ing 4 questions in" rel="nofollow">in the analytical report: 1. Provide an in" rel="nofollow">in-depth analysis of the competitive forces and strategic elements of the external environment shapin" rel="nofollow">ing the X’s in" rel="nofollow">industry. Advisory notes: • Approximately 900 words excludin" rel="nofollow">ing use of supplementary appendices • You should use any relevant strategic models to complete your analysis in" rel="nofollow">includin" rel="nofollow">ing macro-frameworks, Porter’s 5 forces and Industry (ILC) theory. Please avoid listin" rel="nofollow">ing and descriptive content. It must contain" rel="nofollow">in structured critical evaluation. 2. Undertake an in" rel="nofollow">internal strategic analysis of X company usin" rel="nofollow">ing appropriate organisational & strategic models to complete your critical assessment. Advisory notes: • Approximately 1,100 words excludin" rel="nofollow">ing use of supplementary appendices. • Your strategic analysis should concentrate on the in" rel="nofollow">internal aspects of X as an organisation. This can in" rel="nofollow">include fin" rel="nofollow">inancial & resource appraisal (RBV) and/or value chain" rel="nofollow">in lin" rel="nofollow">inkages and other relevant learnin" rel="nofollow">ing gain" rel="nofollow">ined from lectures & semin" rel="nofollow">inars on BKEY601. • Aspire to bein" rel="nofollow">ing critical. Do not outlin" rel="nofollow">ine any theories in" rel="nofollow">in an explicit fashion. Simply apply them to the context of the case. 3. The CEO is concerned about various PR crises that have impacted X sin" rel="nofollow">ince 2008. Therefore, you are required to identify the external stakeholder issues that X faces and critically assess their impact on the corporate reputation and brand equity of X. Advisory notes: • Approximately 700 words excludin" rel="nofollow">ing use of supplementary appendices • This requires the critical application of organisational ethics theory, CSR concepts, stakeholder applications & reputation management concepts/metrics. 4. Based on sections 1-3, you are required to summarise the strategic options (strategies) that are appropriate to X and make defin" rel="nofollow">initive recommendations for X to sustain" rel="nofollow">in its future position in" rel="nofollow">in the its in" rel="nofollow">industry. Advisory notes: • Approximately 1,300 words. No supplementary appendices should be used in" rel="nofollow">in this section. It is not appropriate. • This requires the application of the strategic options approach based on one of the lectures & semin" rel="nofollow">inars. It is very advisable to contin" rel="nofollow">inue attend lectures that follow after the publication of this document. With regards to theory and application: You are not required to analyse any theory! Briefly mention (within" rel="nofollow">in one-two lin" rel="nofollow">ines max) what it is about and the origin" rel="nofollow">inal/in" rel="nofollow">initial reference It is a report (not an essay) thus you will need analytic headin" rel="nofollow">ings, sub-headin" rel="nofollow">ings, clearly structured answers. Please follow the particular suggested structure: Front Cover, Executive Summary (excluded from the word count) Table of contents 7. Introduction 8. Q1 – Analysis of the external environment Sub-headin" rel="nofollow">ings here e.g. 1.Macro Environment Analysis – PESTEL, 2 Micro Environment Analysis – Porter’s 5 Forces Model 9. Q2. – Analysis of the in" rel="nofollow">internal environment Sub-headin" rel="nofollow">ings here: e.g. 1.Resource Based View of the Company, 2 Value Chain" rel="nofollow">in etc.. 10. Q3. – Analysis of PR crises Subheadin" rel="nofollow">ings again" rel="nofollow">in here – accordin" rel="nofollow">ing to your identified crises/relevant theory 11. Q4. – Strategic Analysis Subheadin" rel="nofollow">ings here: e.g. 1. Busin" rel="nofollow">iness Level Strategy, 2. Corporate Strategy, 3. Strategies Suggested for future/Evaluation, 4. Implementation Modes/Techniques and Fin" rel="nofollow">inal Suggestions. 12. Conclusions – Yes, this can be as part/sub-headin" rel="nofollow">ing of the previous poin" rel="nofollow">int – it is up to you. 13. Full list of References / Bibliography (excluded from the word count) 14. Appendices. (excluded from the word count) Questions and Evaluation Explain" rel="nofollow">ined: ? In Q.1. have you looked at in" rel="nofollow">industry level (this is not specific to X) usin" rel="nofollow">ing macro & relevant 5 forces analysis? (20%) ? Q.2. Have you analysed relevant in" rel="nofollow">internal issues usin" rel="nofollow">ing appropriate strategic and organisational concepts & models? These should in" rel="nofollow">include the application of fin" rel="nofollow">inancial, value chain" rel="nofollow">in & organisational concepts. (20%) ? Q.3. Have you critically examin" rel="nofollow">ined X’s stakeholder engagement usin" rel="nofollow">ing appropriate ethical, CSR & reputation management concepts? (10%) Quality of strategic options analysis and fin" rel="nofollow">inal recommendations (30%): ? Have you used precedin" rel="nofollow">ing issues from Q.1- Q.3. to justify a set of possible options (ideally 4-6 options) ? Have you thoroughly applied the SAF or STAIR (or any related) evaluation model? ? How specific and well justified are your fin" rel="nofollow">inal recommendations for X? Overall presentation, structure, writin" rel="nofollow">ing clarity and quality of secondary research sources (20%): ? Have you checked your assignment properly before submission? THERE IS ONLY ONE FILE TO SUBMIT AND ONLY ONE CHANCE TO DO IT – No extra submissions are allowed or extra files after that. ? Report format required. Use of a proper executive summary, annotated contents & appendices. These are NOT part of the word count. ? Reformulate questions in" rel="nofollow">into report headin" rel="nofollow">ings ? Have you both spell-checked and proof-read your work? Is it clear to the reader? Writin" rel="nofollow">ing clarity and flow is important ? Have you paragraphed & formatted your work properly? Size 12 readable font, 1.5 spacin" rel="nofollow">ing ? Have you made an effort to rein" rel="nofollow">inforce your analysis with some extra research?