Strategic Choice for International Marketing

Topic: Strategic Choice for International Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Order Description This is one of four assignments I am submittin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing with the same topic. Please avoid writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing all 4 with the same product. Assignment Overview: You are to assume you are responsible for International Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your organization. The company is based in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your own country, or a country of your choice. You have been tasked with the responsibility of launchin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing your product/service in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in another country. Note: you need to research, select & justify a company suitable for this assignment. You are to research & propose the launch of your chosen organization's product/service in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into a specific NEW foreign market, i.e. a country that your chosen organization does not currently export to. Note: you need to choose & justify your destin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination market. To do this you will address the three sections below, and compile your fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into a 4500 word report. You must demonstrate your wider readin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing of appropriate academic literature throughout (i.e. full reference usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Harvard Referencin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Style or format) in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in order to support your viewpoin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints. Assignment Detail: You are to produce an academic report that covers the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing issues: Task 1: Discuss Market Selection & your fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal destin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination country. Include an Environmental Analysis of the targeted market (An examin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination of Macro and Micro factors) (1800 words) Guide notes: Justify your choice of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">international market for your organization through a critical examin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination of its market environment. Use relevant marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing tools & techniques for this (justify your selection) & underpin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your answer with references to relevant academic marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing literature. You may consider aspects of culture and buyer behavior, and how these present opportunities and threats to you in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your chosen destin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination. You may also in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include a discussion of legal & ethical issues in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your answer. Again" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in, underpin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your answer with references to relevant academic marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing literature. Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Outcomes 1&2: ‘Critically evaluate the challenges faced by managers in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the development and deployment of global marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing strategy’ and ‘Understand and apply a range of alternative models and concepts in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in dealin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing with complex global marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plannin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing issues in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in order to achieve competitive advantage’. Task 2: Devise a Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Mix Strategy for your selected product & destin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination from Task 1 above (1800 words) Guide notes: Use relevant marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing tools & techniques for this (justify your selection) & underpin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your answer with references to relevant academic marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing literature. In addition, discuss & justify which elements of the chosen marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing mix strategy should be standardized or adapted – justify your answer. Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Outcome 3: ‘Critically evaluate the processes and outcomes in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the implementation of the global marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plannin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing process’. Task 3: Develop a Foreign Market Entry Strategy for your selected product/service & destin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ination by combin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing your key fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings from Tasks 1 & 2 above & discuss how Internet and Social Networkin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing tools could be used to promote/support this strategy (900 words) Guide notes: Critically discuss the market entry strategy process that is most appropriate for your chosen products in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into the proposed in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">international market. Explore whether use of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">internet and social media can enhance that approach. Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Outcome 4: ‘Successfully deploy relevant critical, analytical and academic skills in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in an extended piece of writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing related to global marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing’. Task 1 & 2 are marked 40% each (focus more on them) while Task 3 is marked 20%. Feel free to use diagrams/charts/tables throughout the report. Incorporate methods and theories throughout the report such as: marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing mix (the 4 P's), promotional strategies, strategy approaches, PEST Factors, SWOT Analysis, market entry strategies, segmentation, product-market profile, positionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. It is preferable to write about a product rather than a service as it is easier for market entry. Important: All of the references must be in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">incorporated within" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the report, not just referenced in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the bibliography alone. 90%+ of the references must be academic (books, journals, etc.) not websites.