Strategic hotel management

research and write a qualitative paragraph for each functional area of the organization that best describes the current internal situation. Use the Internal Assessment template located in the template folder. (the annual report is a great place to start)

Use the Financial Worksheet Template and complete a financial analysis of your company. This information can be obtained by using financial sites such as Yahoo Finance. Provide a brief overview that summarizes the financial condition of the company. Compare your company’s ratios to the competition and industry standards. (financial standards can typically be found with a simple search).

Section 7: Situational Analysis

1.Using the information researched in the previous two sections, develop a SWOT Analysis for the company. (5 Strengths, 5 Weaknesses, 5 Opportunities, 5 Threats) Use the SWOT analysis template and include rational for each item.

2.Use the EFE template provided and complete an external factor evaluation for your company.

Use the IFE template provided and complete an internal factor evaluation for your company.

Section 8: Strategy Analysis

1.Using the SWOT Strategy Matrix, analyze the information you have gathered in the previous steps and identify 5 strategies you company could pursue.

a.Review the PowerPoint “Strategies in Action”for guidance on alternate strategies and Michael Porter’s generic strategies.

Sample Solution