Strategic Management

Strategic Management Order Description According to Case Study - Carnival, Please write about : 'Stringent Resources & Competence Matrix Analysis (Porter,1996, Parhalad & Hamel, 2003) + Four Filters of Core Competencies' & 'Dynamic Capabilities' *I have uploaded a file that you can follow the format and come up things for Competence Matrix Analysis & Four Filters of Core Competencies (doesn't have to make the table, just type the words out is okay for me). Around 100 words for each one (Core Competencies)(Dynamic Capabilities)*. Also please write about what kind of options can help Carnival to gain competitive advantages and strengthen its competitive position, use 'Three tests': *around 600 words* Fit Test -external and internal environment (e.g. VRIN) [How well does the strategy fit the organization’s situation?], Competitive Advantage Test - internal environment & competition [Can the strategy help the organisation to achieve a sustainable competitive advantage?], Performance Test - past performance & benchmarking with those 2 main competitors [Is the strategy producing good organisational performance?] & 'Ansoff Matrix' *around 400 words* Finally, for the Recommendations: *around 500 words* 1. Acquisitions of Asian cruise line 2. Launch of smartship 3. Use Costa for rich elderly go for a longer trip in Asia 4. For younger people can go to south east of Asia (use social media to attract) ***IMPORTANT: CANNOT get extra data from wider reading – it is how well you use the case study and the official website of Carnival ONLY *** ***ALSO, you can only use the books from file of 'APPROVED BOOKS' as references***